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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Estimate and Prioritize Product Impact

    Skills you'll gain: Prioritization, Business Priorities, Forecasting, Resource Allocation, Product Strategy, Data-Driven Decision-Making, Performance Metric, Data Analysis, Analytics, Estimation, Stakeholder Engagement, Benchmarking, Customer Acquisition Management, Project Estimation, Project Planning, Spreadsheet Software, Business Modeling

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Product Management

    Skills you'll gain: Product Management, Cross-Functional Collaboration, Product Roadmaps, Product Strategy, Product Lifecycle Management, Product Development, Analysis, Stakeholder Management, Decision Making, Innovation, Market Analysis, Agile Methodology, Key Performance Indicators (KPIs), Prioritization

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    The Ultimate Guide for Product Management Essentials

    Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Marketing, Product Strategy, Product Improvement, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Leadership Studies, Leadership and Management, Stakeholder Engagement, Cost Benefit Analysis, Go To Market Strategy, Performance Metric, Sales Strategy, Market Research, Advertising

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Fundamentos del marketing mix

    Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising, Integrated Marketing Communications, Media Planning, Price Negotiation, Sales Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    318 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Product Strategy: Lifecycle, Data Insights, Collaboration

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Data-Driven Decision-Making, Cross-Functional Collaboration, Communication, Strategic Thinking, Innovation, Market Analysis

    3.9
    Rating, 3.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Product Management For UX People

    Skills you'll gain: Product Management, Go To Market Strategy, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, UI/UX Strategy, Product Roadmaps, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Marketing Analytics, Product Testing, Sprint Planning, A/B Testing, Driving engagement, Agile Methodology, Stakeholder Management

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Technology and Product Planning

    Skills you'll gain: Stakeholder Analysis, Medical Devices, Agile Methodology, Health Technology, Wireframing, Human Centered Design, Agile Project Management, Healthcare Industry Knowledge, Scalability, Software Development Methodologies, Product Design, Design Thinking, Product Planning, Stakeholder Management, Prototyping, User Interface (UI), Health Care, Product Strategy, Technology Solutions, Risk Management

    2.3
    Rating, 2.3 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Business Model & Product Pitch

    Skills you'll gain: Entrepreneurship, Growth Strategies, Business Planning, Financial Modeling, Cost Accounting, Product Development, New Product Development, Business Strategies, Business Development, Value Propositions, Investments, Presentations, Business Metrics, Customer Acquisition Management, Fundraising

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Introduction to Software Product Management

    Skills you'll gain: Agile Software Development, Agile Methodology, Requirements Analysis, Software Development, Requirements Management, Product Management, Software Engineering, Project Planning, Process Development, Project Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.8K reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Sell a product or a service with Canva

    Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Online Advertising, Content Creation, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Le marketing dans un monde numérique

    Skills you'll gain: Digital Transformation, Digital Marketing, Marketing, Marketing Strategies, Consumer Behaviour, Customer Engagement, Promotional Strategies, Product Development, Content Creation, Innovation, Business Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Estimate and Prioritize Product Impact: Coursera
  • Fundamentals of Product Management: Board Infinity
  • The Ultimate Guide for Product Management Essentials: Packt
  • Fundamentos del marketing mix: IE Business School
  • Marketing Management Essentials: Price and Place: IE Business School
  • Product Strategy: Lifecycle, Data Insights, Collaboration: Coursera
  • Product Management For UX People: Packt
  • Technology and Product Planning: Johns Hopkins University
  • Business Model & Product Pitch: University of Minnesota
  • Introduction to Software Product Management: University of Alberta

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