Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Stakeholder Management, Product Management, Stakeholder Engagement, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, Market Research, Product Strategy, Agile Product Development, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Conflict Management, Kanban Principles, Communication, Prioritization
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Revenue Forecasting, Market Opportunities, Quantitative Research, Customer Insights, User Research, Consumer Behaviour, Ideation, Market Analysis, Target Market, Forecasting, Innovation, Target Audience, Needs Assessment, Analysis, Data Collection, Decision Making
Mixed · Course · 1 - 3 Months

Skills you'll gain: User Story, User Interface (UI), User Interface and User Experience (UI/UX) Design, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Mockups, Usability Testing, Wireframing, User Experience, User Centered Design, User Feedback, Design, Prototyping, Figma (Design Software)
Beginner · Course · 1 - 4 Weeks

Advancing Women in Tech
Skills you'll gain: Product Management, Product Roadmaps, Product Strategy, Product Requirements, Product Planning, New Product Development, Product Lifecycle Management, Product Development, Market Share, Competitive Analysis, Oral Expression, Competitive Intelligence, Market Opportunities, Customer experience strategy (CX), Customer Insights, Customer Analysis, Market Intelligence, Verbal Communication Skills, Innovation, B2B Sales
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Value Propositions, Customer Analysis, Product Marketing, Customer experience improvement, Product Strategy, Customer Insights, New Product Development, Entrepreneurship, Product Improvement, Competitive Analysis, Verification And Validation, Innovation, Leadership
Intermediate · Guided Project · Less Than 2 Hours

Alfaisal University | KLD
Skills you'll gain: Product Lining, Brand Management, Branding, Product Management, Product Marketing, Product Strategy, Brand Strategy, Brand Awareness, Product Promotion, Brand Loyalty, Marketing
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: AI Personalization, Personalized Campaigns, Data-Driven Marketing, Marketing Analytics, A/B Testing, Campaign Planning, Marketing Strategies, Marketing Effectiveness, Digital Marketing Campaigns, Prompt Engineering Tools, Product Marketing, Campaign Management, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Prompt Engineering, Analytics, Automation
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Agile Software Development, Stakeholder Analysis, Healthcare Project Management, Agile Methodology, Health Technology, Wireframing, Human Centered Design, Agile Project Management, Agile Product Development, Health Systems, Healthcare Industry Knowledge, Scalability, Software Development Methodologies, Product Design, Design Thinking, Product Planning, Stakeholder Management, Prototyping, Stakeholder Engagement, Health Care
Mixed · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, Content Management, Product Strategy, New Product Development, Branding, Product Marketing, Brand Strategy, Brand Management, Commercialization, Marketing Channel, Strategic Marketing, Revenue Management, Marketing
Beginner · Course · 1 - 4 Weeks

Advancing Women in Tech
Skills you'll gain: Cross-Functional Team Leadership, AI Product Strategy, Design and Product, Technical Product Management, Engineering Management, Product Management, Team Leadership, Artificial Intelligence and Machine Learning (AI/ML), User Experience Design, Design, Team Management, AI Enablement, Artificial Intelligence, Interviewing Skills, Machine Learning, Deep Learning
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Team Motivation, Negotiation, Team Leadership, Agile Product Development, Product Roadmaps, Team Building, Organizational Leadership, Conflict Management, Leadership, Scaled Agile Framework, Leadership Development, Strategic Leadership, Agile Methodology, Leadership and Management, Product Management, Management Training And Development, Drive Engagement, Team Management, Product Demonstration, Initiative and Leadership
Beginner · Course · 1 - 3 Months

Advancing Women in Tech
Skills you'll gain: Product Roadmaps, Product Management, Agile Product Development, Customer Retention, Product Planning, Financial Analysis, Product Development, Financial Statement Analysis, Customer Analysis, Customer experience improvement, Innovation, Revenue Management, Business Metrics, Financial Statements, Brand Loyalty, Financial Acumen, Customer Engagement, Agile Methodology, Initiative and Leadership, Commercialization
Beginner · Course · 1 - 4 Weeks