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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Management Fundamentals

    Skills you'll gain: Stakeholder Management, Product Management, Stakeholder Engagement, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, Market Research, Product Strategy, Agile Product Development, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Conflict Management, Kanban Principles, Communication, Prioritization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: Quantitative Techniques

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Revenue Forecasting, Market Opportunities, Quantitative Research, Customer Insights, User Research, Consumer Behaviour, Ideation, Market Analysis, Target Market, Forecasting, Innovation, Target Audience, Needs Assessment, Analysis, Data Collection, Decision Making

    3.7
    Rating, 3.7 out of 5 stars
    ·
    33 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Design and UX/UI Fundamentals

    Skills you'll gain: User Story, User Interface (UI), User Interface and User Experience (UI/UX) Design, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Mockups, Usability Testing, Wireframing, User Experience, User Centered Design, User Feedback, Design, Prototyping, Figma (Design Software)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    The Business of Product Management I

    Skills you'll gain: Product Management, Product Roadmaps, Product Strategy, Product Requirements, Product Planning, New Product Development, Product Lifecycle Management, Product Development, Market Share, Competitive Analysis, Oral Expression, Competitive Intelligence, Market Opportunities, Customer experience strategy (CX), Customer Insights, Customer Analysis, Market Intelligence, Verbal Communication Skills, Innovation, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    825 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Creating a Product-Market Fit with Value Proposition Canvas

    Skills you'll gain: Value Propositions, Customer Analysis, Product Marketing, Customer experience improvement, Product Strategy, Customer Insights, New Product Development, Entrepreneurship, Product Improvement, Competitive Analysis, Verification And Validation, Innovation, Leadership

    4.3
    Rating, 4.3 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    استراتيجيات تمركز المنتج | Product Positioning Strategies

    Skills you'll gain: Product Lining, Brand Management, Branding, Product Management, Product Marketing, Product Strategy, Brand Strategy, Brand Awareness, Product Promotion, Brand Loyalty, Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Product Marketers: Data-Driven Campaigns

    Skills you'll gain: AI Personalization, Personalized Campaigns, Data-Driven Marketing, Marketing Analytics, A/B Testing, Campaign Planning, Marketing Strategies, Marketing Effectiveness, Digital Marketing Campaigns, Prompt Engineering Tools, Product Marketing, Campaign Management, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Prompt Engineering, Analytics, Automation

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Technology and Product Planning

    Skills you'll gain: Agile Software Development, Stakeholder Analysis, Healthcare Project Management, Agile Methodology, Health Technology, Wireframing, Human Centered Design, Agile Project Management, Agile Product Development, Health Systems, Healthcare Industry Knowledge, Scalability, Software Development Methodologies, Product Design, Design Thinking, Product Planning, Stakeholder Management, Prototyping, Stakeholder Engagement, Health Care

    2.7
    Rating, 2.7 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, Content Management, Product Strategy, New Product Development, Branding, Product Marketing, Brand Strategy, Brand Management, Commercialization, Marketing Channel, Strategic Marketing, Revenue Management, Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    The Art & Science of Product Management

    Skills you'll gain: Cross-Functional Team Leadership, AI Product Strategy, Design and Product, Technical Product Management, Engineering Management, Product Management, Team Leadership, Artificial Intelligence and Machine Learning (AI/ML), User Experience Design, Design, Team Management, AI Enablement, Artificial Intelligence, Interviewing Skills, Machine Learning, Deep Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    158 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Modern Product Leadership

    Skills you'll gain: Team Motivation, Negotiation, Team Leadership, Agile Product Development, Product Roadmaps, Team Building, Organizational Leadership, Conflict Management, Leadership, Scaled Agile Framework, Leadership Development, Strategic Leadership, Agile Methodology, Leadership and Management, Product Management, Management Training And Development, Drive Engagement, Team Management, Product Demonstration, Initiative and Leadership

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    The Business of Product Management II

    Skills you'll gain: Product Roadmaps, Product Management, Agile Product Development, Customer Retention, Product Planning, Financial Analysis, Product Development, Financial Statement Analysis, Customer Analysis, Customer experience improvement, Innovation, Revenue Management, Business Metrics, Financial Statements, Brand Loyalty, Financial Acumen, Customer Engagement, Agile Methodology, Initiative and Leadership, Commercialization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    237 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Product Management Fundamentals: Xbox
  • Customer Insights: Quantitative Techniques: University of Illinois Urbana-Champaign
  • Product Design and UX/UI Fundamentals: Xbox
  • The Business of Product Management I: Advancing Women in Tech
  • Creating a Product-Market Fit with Value Proposition Canvas: Coursera
  • استراتيجيات تمركز المنتج | Product Positioning Strategies: Alfaisal University | KLD
  • GenAI for Product Marketers: Data-Driven Campaigns: Coursera
  • Technology and Product Planning: Johns Hopkins University
  • Marketing Management Essentials: Price and Place: IE Business School
  • The Art & Science of Product Management: Advancing Women in Tech

Skills you can learn in Marketing

Market (economics) (28)
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Plan (11)
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Social Media Marketing (9)
Brand Management (7)

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