Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Adobe Firefly, Adobe Photoshop, Photo Editing, Storytelling, Adobe Creative Cloud, Generative AI Agents, Data Import/Export, Image Quality, Color Theory, Generative AI, Photography, Graphic and Visual Design, Editing, Creative Design, Design Elements And Principles, Design Software, Design, Creative Thinking, Creativity, Portfolio Management
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Canva (Software), Social Media Content, Social Media, Multimedia, Marketing Design, Content Creation, Graphic and Visual Design, Animations, Editing, Marketing, Presentations
Beginner · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Agile Software Development, Agile Methodology, Scaled Agile Framework, Agile Project Management, Conflict Management, Leadership, Sprint Planning, Scrum (Software Development), Project Planning, Team Building, Software Development Life Cycle, Prioritization, Backlogs, Sprint Retrospectives, Kanban Principles, User Story, Lean Methodologies, Communication, Continuous Improvement Process
Mixed · Course · 1 - 3 Months

Skills you'll gain: Agile Methodology, Scrum (Software Development), Agile Project Management, Sprint Retrospectives, Sprint Planning, Case Studies, Performance Improvement, Performance Analysis, Product Development, Continuous Improvement Process
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Competitive Analysis, Medical Devices, Payment Systems, Intellectual Property, Health Systems, Healthcare Industry Knowledge, Commercialization, Leadership Development, Health Care Administration, Managed Care, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Hospital Experience, Stakeholder Analysis, Pharmaceuticals, Organizational Structure, Market Opportunities, Medical Equipment
Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: AI Personalization, Video Production, Video Editing, Content Creation, Artificial Intelligence, Animations, Multimedia, TikTok, Natural Language Processing, Scripting
Mixed · Course · 1 - 4 Weeks
Universidade de São Paulo
Skills you'll gain: Talent Management, Team Management, Product Development, Business Planning, Decision Making, Agile Product Development, Strategic Decision-Making, Business Operations, Leadership, Business Strategy, Culture Transformation, Prioritization, A/B Testing, Scalability, Employee Engagement
Beginner · Course · 1 - 4 Weeks

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Scala Programming, Apache Spark, User Interface (UI), Distributed Computing, Programming Principles, Big Data, Data Processing, Software Design, Data Structures, Software Design Patterns, Functional Design, Data Manipulation, Object Oriented Programming (OOP), Heat Maps, Interactive Data Visualization, Computer Programming, Real Time Data, Visualization (Computer Graphics), Geospatial Information and Technology, Performance Tuning
Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: International Finance, Transportation, Supply Chain, and Logistics, Transportation Operations, Cultural Diversity, Management Training And Development, Supply Chain Planning, Commercial Laws, Logistics Management, Supply Chain Management, Shipping and Receiving, B2B Sales, Market Opportunities, Payment Systems, Risk Management, Generally Accepted Accounting Principles (GAAP), Business Development, Accounting Systems, World History, Business Economics, Market Analysis
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Product Demonstration, Web Content, Video Production, Presentations, Marketing Materials, Graphic Design, Data Visualization, Company, Product, and Service Knowledge, Video Editing, Web Design, Team Oriented, Storytelling, Content Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Peer Review, Technical Communication, Agile Methodology, Engineering Management, Decision Making, AI Product Strategy
Intermediate · Course · 1 - 4 Weeks