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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Everyday Excel

    Skills you'll gain: Data Visualization, Dashboard Creation, Excel Formulas, Dashboard, Pivot Tables And Charts, Plot (Graphics), Microsoft Excel, Data Validation, Data Management, Data Cleansing, Data Entry, Data Sharing, Data Import/Export, Spreadsheet Software, Data Transformation, Microsoft Office, Data Analysis Software, Analysis, Data Integrity, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Social Norms, Social Change I

    Skills you'll gain: Sociology, Social Sciences, Social Impact, Culture, Social Justice, Socioeconomics, Social Determinants Of Health, Public Policies, Behavioral Economics, Surveys, Program Evaluation, Game Theory, Qualitative Research, Data Collection, Survey Creation, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Excel/VBA for Creative Problem Solving

    Skills you'll gain: Excel Macros, Programming Principles, Visual Basic (Programming Language), Program Development, Data Import/Export, Object Oriented Programming (OOP), Microsoft Excel, Problem Solving, Computer Programming, Solution Design, Simulations, Debugging, Code Review, Data Cleansing, Code Reusability, Spreadsheet Software, UI Components, Automation, Data Management, User Interface (UI)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Quantitative Research

    Skills you'll gain: Quantitative Research, Statistical Hypothesis Testing, Survey Creation, Surveys, Marketing Analytics, Regression Analysis, Business Research, Market Research, Statistical Inference, Marketing, Statistical Analysis, Statistical Methods, Data-Driven Marketing, Probability & Statistics, Analytics, Analysis, Advanced Analytics, Market Analysis, Sampling (Statistics), Data Cleansing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    349 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Scrum Alliance

    Deploying Your AI Agile Toolkit

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Sprint Retrospectives, Prompt Patterns, Scrum (Software Development), Sprint Planning, Jira (Software), Agile Product Development, Agile Methodology, Taking Meeting Minutes, Backlogs, AI literacy, Responsible AI, AI Workflows, Agile Project Management, User Story, Project Management Software, User Feedback, AI Integrations, Workflow Management

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    UBITS

    Storytelling para negocios: Conecta y persuade

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Event Management, Blogs, Web Presence, Content Management, Photo Editing, Editing, Writing and Editing, Web Design, Digital Publishing, Web Design and Development, No-Code Development, User Accounts, Brand Management, Drive Engagement, Digital Marketing, Public Relations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Launch Your Customer Engagement Career

    Skills you'll gain: Storytelling, Customer Engagement, Customer Success Management, Verbal Communication Skills, Professional Development, Professionalism, Data Presentation, Interviewing Skills, Customer Relationship Management, Customer Relationship Building, Customer experience strategy (CX), LinkedIn, Communication, Professional Networking, Portfolio Management, Interactive Data Visualization, Communication Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Rapid Prototyping Using 3D Printing

    Skills you'll gain: Engineering Design Process, Prototyping, Engineering Drawings, Assembly Drawing, Product Design, Drafting and Engineering Design, Product Testing, Hardware Design, Technical Drawing, Mockups, Product Development, Usability Testing, Manufacturing Processes, Conceptual Design, Cost Estimation, Design Strategies, Research and Design, Materials science, Electronics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    127 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to DevOps

    Skills you'll gain: DevOps, Agile Methodology, Cloud-Native Computing, Devops Tools, Continuous Integration, CI/CD, Test Driven Development (TDD), Agile Software Development, Scrum (Software Development), Continuous Deployment, Software Development Methodologies, Behavior-Driven Development, Cloud Computing Architecture, Continuous Delivery, Performance Metric, Team Performance Management, Accountability, Culture Transformation, Microservices, Organizational Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    Virtual Reality

    Skills you'll gain: Virtual Reality, Augmented and Virtual Reality (AR/VR), Unity Engine, Video Game Development, 3D Assets, Visualization (Computer Graphics), Virtual Environment, Computer Graphics, Game Design, Interactive Design, Prototyping, Interaction Design, Storyboarding, User Interface (UI), Human Computer Interaction, Animations, Computer Graphic Techniques, Application Design, Display Devices, Usability Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Nonprofit Management 101

    Skills you'll gain: Advocacy, Newsletters, Risk Management, Lobbying, Talent Management, Governance, Non-Profit Accounting, Event Planning, Fundraising, Risk Management Framework, Fundraising and Crowdsourcing, Event Management, Leadership Development, Risk Mitigation, Diversity and Inclusion, Public Relations, Grant Writing, Customer Relationship Management, Strategic Leadership, Leadership

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Everyday Excel: University of Colorado Boulder
  • Social Norms, Social Change I: University of Pennsylvania
  • Excel/VBA for Creative Problem Solving: University of Colorado Boulder
  • Quantitative Research: University of California, Davis
  • Deploying Your AI Agile Toolkit: Scrum Alliance
  • Storytelling para negocios: Conecta y persuade: UBITS
  • Develop a Company Website with Wix: Coursera
  • Launch Your Customer Engagement Career: Microsoft
  • Rapid Prototyping Using 3D Printing: Arizona State University
  • Introduction to DevOps: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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