Public relations courses can help you learn media relations, crisis communication, brand management, and strategic messaging. You can build skills in audience analysis, content creation, and effective storytelling. Many courses introduce tools like press release software, social media management platforms, and analytics tools, that support measuring campaign success and engaging with diverse audiences.

Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Strategic Communication, Content Strategy, Report Writing, Content Marketing, Social Media Content, Marketing Effectiveness, Generative AI
Beginner · Professional Certificate · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Marketing Communications, Corporate Communications, Corporate Sustainability, Brand Strategy, Brand Management, Storytelling, Branding, Business Ethics, Social Media, Communication Strategies, Persuasive Communication, Professional Networking, Writing
Beginner · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Generative AI Agents, Corporate Communications, Performance Metric, Generative AI, Content Creation, Goal Setting, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Corporate Communications, Media Relations, Corporate Sustainability, Business Ethics, Persuasive Communication, Branding, Professional Networking, Research, Stakeholder Engagement
Beginner · Course · 1 - 3 Months

Starweaver
Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Content Performance Analysis, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Stakeholder Analysis, Technology Strategies, Smart Goals, Teamwork, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization, Marketing Analytics
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Press Releases, Media Relations, Public Relations, Strategic Communication, Marketing Communications, Brand Strategy, Storytelling, Social Media, Communication Strategies, Branding, Writing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Generative AI Agents, Public Relations, Content Creation, Marketing and Public Relations, Responsible AI, Media Relations, Productivity Software, Crisis Management, Prompt Engineering, Team Leadership, Promotions and Campaigns, Social Media Campaigns
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Interpersonal Communications, Social Media Management, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion
Beginner · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Social Media Campaigns, Marketing, Earned Media, Business Strategy, Communication, Business Communication, Business Process
Beginner · Specialization · 1 - 3 Months

Microsoft
Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Corporate Communications, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI Product Strategy, Real Time Data, Stakeholder Analysis
Beginner · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications
Beginner · Specialization · 1 - 3 Months
Public relations courses cover a variety of topics essential for managing an organization's communication with the public. These include the fundamentals of public relations, media relations, and strategic communication planning. Learners will explore topics such as crisis communication, social media management, and content creation. Advanced courses might cover reputation management, public relations analytics, and the use of digital tools in PR campaigns. Practical exercises and real-world case studies help learners apply these concepts to develop effective PR strategies.‎
Choosing the right public relations course depends on your current skill level and career aspirations. Beginners should look for courses that introduce the basics of public relations, including media relations, communication strategies, and content creation. Those with some experience might benefit from intermediate courses focusing on advanced PR techniques, crisis communication, and social media strategy. Advanced learners or professionals seeking specialized knowledge might consider courses on reputation management, PR analytics, or preparing for certifications like the Accreditation in Public Relations (APR). Reviewing course content, instructor expertise, and learner feedback can help ensure the course aligns with your goals.‎
A certificate in public relations can open up various career opportunities in the communications and media sectors. Common roles include public relations specialist, communications manager, social media strategist, and corporate communications advisor. These positions involve managing media relations, developing communication strategies, handling crisis situations, and maintaining a positive public image for organizations. With the growing importance of effective communication in business and public life, earning a public relations certificate can significantly enhance your career prospects and opportunities for advancement in fields such as corporate communications, media relations, marketing, and public affairs.‎