• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Houston

    Value-Based Care: Capstone Project

    Skills you'll gain: Value-Based Care, Constructive Feedback, Active Listening, Portfolio Management, Team Oriented, Peer Review, Project Portfolio Management, Project Closure, Health Care, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Ethics and Governance in the Age of Generative AI

    Skills you'll gain: Responsible AI, Generative Model Architectures, Generative AI, AI Workflows, Data Ethics, Model Evaluation, Data Governance, AI literacy, Governance, Artificial Intelligence, Ethical Standards And Conduct, Organizational Strategy, Social Impact, Benchmarking, Emerging Technologies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    كيفية قياس عائد الاستثمار للتسويق باستخدام منصة هاب سبوت

    Skills you'll gain: Dashboard, Return On Investment, HubSpot CRM, Marketing Effectiveness, Marketing Analytics, User Accounts, User Provisioning, Marketing, Business Strategy, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    العمل الجماعي والإبداع

    Skills you'll gain: Ideation, Creativity, Professional Development, Teamwork, Team Building, Creative Thinking, Brainstorming, Team Collaboration, Collaboration, Innovation, Social Impact, Cognitive flexibility, Drive Engagement, Open Mindset, Influencing, Communication, Communication Strategies, Decision Making, Overcoming Obstacles

    4.5
    Rating, 4.5 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Finding and Preparing for the Right Job

    Skills you'll gain: Professional Networking, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Web Presence, Recruitment, Events and Conferences, Relationship Building, Job Analysis, Writing, Portfolio Management, Branding

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Facebook Live: Real-Time Engagement

    Skills you'll gain: Facebook, Driving engagement, Content Scheduling, Live Streaming, Drive Engagement, Scheduling, Social Media Management, Social Media, Social Media Strategy, Social Media Content, Social Media Marketing, Customer Engagement, Video Production, Content Strategy, Photo/Video Production and Technology

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    كيفية استخدام البرنامج إيزيل لوسائل التواصل الاجتماعي

    Skills you'll gain: Instagram, Social Media Marketing, Social Media, Collaborative Software, Social Media Content, Content Creation, Editing, Marketing Materials, Photo Editing, Account Management, Project Design

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Speaking to a Technical Group

    Skills you'll gain: Oral Expression, Verbal Communication Skills, Public Speaking, Technical Communication, Presentations, Persuasive Communication, Storytelling, Non-Verbal Communication, Communication, Target Audience, Influencing, Contingency Planning

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    紅樓夢-母神崇拜 (The Red Chamber Dream (2))

    Skills you'll gain: Storytelling, Aesthetics, Ancient History, Culture, Social Studies, Anthropology, Liberal Arts, Sociology

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Bienestar integral: estrategias para mejorar la calidad de vida

    Skills you'll gain: Human Development, Gerontology, Companionship, Relationship Building, Social Skills, Culture, Personal Development, Social Determinants Of Health, Mental Health, Activities of Daily Living (ADLs), Child Development, Sociology, Childhood Education and Development, Interpersonal Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of B2B Selling in Tech

    Skills you'll gain: Sales Pipelines, Prospecting and Qualification, Sales Development, Sales Process, Persuasive Communication, Sales Management, Communication, Value Propositions, B2B Sales, Technical Sales, Sales Prospecting, Overcoming Objections, Communication Strategies, Customer Relationship Management (CRM) Software, Product Demonstration, Sales, Sales Strategy, Lead Generation, Market Analysis, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Minnesota State University, Mankato

    Technical Communication Essentials

    Skills you'll gain: Research, Usability Testing, Graphic and Visual Design, Usability, Research Methodologies, AI Integrations, AI literacy, User Research, Writing and Editing, User Feedback, Report Writing, Web Content Accessibility Guidelines, User Experience Design, Persona (User Experience), User Experience, Analysis

    Beginner · Course · 1 - 4 Weeks

1…266267268…344

In summary, here are 10 of our most popular social media marketing courses

  • Value-Based Care: Capstone Project: University of Houston
  • Ethics and Governance in the Age of Generative AI: Northeastern University
  • كيفية قياس عائد الاستثمار للتسويق باستخدام منصة هاب سبوت: Coursera
  • العمل الجماعي والإبداع: University of Illinois Urbana-Champaign
  • Finding and Preparing for the Right Job: University of California, Irvine
  • Facebook Live: Real-Time Engagement: Coursera
  • كيفية استخدام البرنامج إيزيل لوسائل التواصل الاجتماعي: Coursera
  • Speaking to a Technical Group: University of Colorado Boulder
  • 紅樓夢-母神崇拜 (The Red Chamber Dream (2)): National Taiwan University
  • Bienestar integral: estrategias para mejorar la calidad de vida: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok