• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.


Popular Social Media Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Logos for Digital Impact

    Skills you'll gain: Branding, Marketing Design, Style Guides, Digital Marketing, Operational Excellence, Marketing Materials, Graphic Design

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer un tableau de bord d'analyse marketing à l'aide de Hubspot

    Skills you'll gain: Marketing Analytics, Dashboard, HubSpot CRM, Management Reporting, Marketing, Performance Reporting, Business Strategy, Leadership and Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Optimize User Retention

    Skills you'll gain: Looker (Software), Customer Retention, Web Analytics, Customer Analysis, Customer Insights, Marketing Analytics, Trend Analysis, Data Analysis, Product Management, Performance Metric, Analysis, Time Series Analysis and Forecasting, Strategic Marketing, Marketing Channel, Forecasting

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introdução ao Marketing Digital

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Azure Practical - Cognitive Services

    Skills you'll gain: AI Personalization, Anomaly Detection, Microsoft Azure, Computer Vision, Image Analysis, Artificial Intelligence, Natural Language Processing, Cloud API, Data-Driven Decision-Making, Text Mining, Application Programming Interface (API), Time Series Analysis and Forecasting, Web Services, Restful API

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Reliability, Cloud Computing and Machine Learning

    Skills you'll gain: Data Warehousing, Apache Hadoop, Transaction Processing, Distributed Computing, Data Architecture, Relational Databases, Database Management, Database Architecture and Administration, Cloud Computing, Big Data, Data Processing, Machine Learning, Scalability, Data Integrity, Disaster Recovery

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Mastering BFSI Interviews: Resumes & Mock Interviews

    Skills you'll gain: Professional Networking, Interviewing Skills, Finance, Financial Services, Verbal Communication Skills, Financial Analysis, Case Studies, LinkedIn, Brand Awareness, Presentations, Storytelling, Banking, Non-Verbal Communication, Communication, Relationship Building, Value Propositions, Business Writing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Apply Generative AI in Research & Development

    Skills you'll gain: Analytics, Big Data, Scalability, Responsible AI, Complex Problem Solving

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    TikTok Planning: Manage Content Like a Pro

    Skills you'll gain: TikTok, Content Strategy, Content Marketing, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Marketing Planning, Operational Efficiency, Scheduling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Pearson

    SQL for Any IT Professional: Unit 4

    Skills you'll gain: SQL, Database Management, Query Languages, Relational Databases, Database Design, Data Analysis, Data Integrity, Data Manipulation, User Accounts

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Voxy

    Intermediate English: Relaying Information

    Skills you'll gain: English Language, Verbal Communication Skills, Constructive Feedback, Interpersonal Communications, Cooking, Communication, Active Listening, Vocabulary, Language Learning, Grammar, Education Software and Technology, Business Technologies

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Confluent: Clickstream Data Analysis Pipeline Using ksqlDB

    Skills you'll gain: Grafana, Apache Kafka, Real Time Data, Data Pipelines, Dashboard, Data Synthesis, Interactive Data Visualization, Data Visualization Software, Data Analysis

    Intermediate · Project · Less Than 2 Hours

1…610611612…660

In summary, here are 10 of our most popular social media analytics courses

  • Brand Logos for Digital Impact: Coursera
  • Créer un tableau de bord d'analyse marketing à l'aide de Hubspot: Coursera
  • Analyze and Optimize User Retention: Coursera
  • Introdução ao Marketing Digital: Fundação Instituto de Administração
  • Azure Practical - Cognitive Services: EDUCBA
  • Reliability, Cloud Computing and Machine Learning: Johns Hopkins University
  • Mastering BFSI Interviews: Resumes & Mock Interviews: Board Infinity
  • Analyze and Apply Generative AI in Research & Development: EDUCBA
  • TikTok Planning: Manage Content Like a Pro: Coursera
  • SQL for Any IT Professional: Unit 4: Pearson

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok