• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Sports Marketing Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Prezi para pequeñas empresas

      Skills you'll gain: Marketing Materials, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Social Media Content, Sales Presentations, Promotional Materials, Branding

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Comment créer du contenu sur Pinterest

      Skills you'll gain: Pinterest, Content Creation, Social Media Content, Drive Engagement, Content Marketing, User Accounts

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      كيفية استعمال التطبيق هووتسويت

      Skills you'll gain: Social Media Management, Scheduling, Social Media, Social Media Content, Pinterest, Facebook, Instagram, User Accounts, Account Management

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      I

      Interactive Brokers

      Construction and Real Estate (US)

      Skills you'll gain: Real Estate, Risk Management, Property and Real Estate, Financial Analysis, Return On Investment, Economics, Market Dynamics, Business Metrics, Market Data, Mortgage Loans, Investments, Market Trend, Financial Data, Market Analysis

      Beginner · Course · 1 - 4 Weeks

    • A

      Automatic Data Processing, Inc. (ADP)

      Understanding Diversity & Inclusion

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Talent Acquisition, Diversity Awareness, Cultural Diversity, Diversity Marketing, Advocacy, Employee Engagement, Recruitment Strategies, Branding, Brand Strategy

      Intermediate · Course · 1 - 4 Weeks

    • I

      INSEAD

      Análise de oportunidade de Blockchain

      Skills you'll gain: Blockchain, Competitive Analysis, Market Opportunities, Business Analysis, Market Research, Solution Design, Market Analysis, Feasibility Studies, Project Design, Milestones (Project Management), Entrepreneurship, Business Modeling, Value Propositions, Presentations

      Intermediate · Course · 1 - 3 Months

    • I

      Illinois Tech

      New Tech Ventures

      Skills you'll gain: Design Thinking, Global Marketing, Entrepreneurship, Business Modeling, Innovation, Team Building, Sales Presentations, Storytelling, Market Research, New Product Development, Project Design, Relationship Building, User Research, Fundraising and Crowdsourcing, Financial Planning, Customer Engagement, Business Ethics

      Build toward a degree

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Créer un compte de gestionnaire d'entreprise Facebook

      Skills you'll gain: Facebook, Social Media Management, Instagram, Social Media, Account Management, Social Media Marketing, User Accounts, Security Controls, Marketing Analytics, Online Advertising

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      M

      Microsoft

      Market Research and Competitive Analysis

      Skills you'll gain: Competitive Analysis, Market Research, Persona Development, Market Analysis, Market Opportunities, Business Research, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Gap Analysis, Data Analysis, Artificial Intelligence, Innovation, Regulatory Compliance

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Sales Prospecting Mastery with Lemlist: AI-Driven Strategies

      Skills you'll gain: Lead Generation, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, AI Personalization, Sales Development, Performance Analysis, B2B Sales, Marketing Automation, LinkedIn, Email Marketing, Customer Relationship Management (CRM) Software, Prompt Engineering, Content Creation

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Colorado Boulder

      Promotional Materials Every Musician Needs

      Skills you'll gain: Photo/Video Production and Technology, Promotional Materials, Marketing Materials, Presentations, Writing, Business Writing, Music, Content Creation, Branding, Target Audience, Communication, Aesthetics, Design Elements And Principles

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Cómo empezar con Facebook Creator Studio

      Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Content Development and Management, Content Creation, Content Performance Analysis

      Beginner · Guided Project · Less Than 2 Hours

    Sports Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…137138139…165

    In summary, here are 10 of our most popular sports marketing courses

    • Prezi para pequeñas empresas: Coursera Project Network
    • Comment créer du contenu sur Pinterest: Coursera Project Network
    • كيفية استعمال التطبيق هووتسويت: Coursera Project Network
    • Construction and Real Estate (US): Interactive Brokers
    • Understanding Diversity & Inclusion: Automatic Data Processing, Inc. (ADP)
    • Análise de oportunidade de Blockchain: INSEAD
    • New Tech Ventures: Illinois Tech
    • Créer un compte de gestionnaire d'entreprise Facebook: Coursera Project Network
    • Market Research and Competitive Analysis: Microsoft
    • Sales Prospecting Mastery with Lemlist: AI-Driven Strategies: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok