What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

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641 results for "web analytics"

University of Michigan
UX Research at Scale: Surveys, Analytics, Online Testing
Skills you'll gain: Survey Creation, Design and Product, Human Computer Interaction, Research and Design, User Research, General Statistics, Probability & Statistics, User Experience, Accounting, Big Data, Business Analysis, Communication, Data Analysis, Data Management, Financial Analysis, User Experience Design, Visual Design, Writing
4.4
(167 reviews)
Beginner · Course · 1-3 Months
Amazon Web Services
Architecting Solutions on AWS
Skills you'll gain: Amazon Web Services, Cloud Computing, Cloud API, Cloud Applications, Cloud Management, Cloud Storage, Computer Architecture, Computer Programming, Data Engineering, Distributed Computing Architecture, Full-Stack Web Development, Operating Systems, Software Architecture, Software Engineering, Software Framework, System Programming, Theoretical Computer Science, Web Development, Data Analysis
4.9
(18 reviews)
Intermediate · Course · 1-4 Weeks
Free

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In summary, here are 10 of our most popular web analytics courses

Digital Marketing Analytics in Theory: University of Illinois at Urbana-Champaign
Digital Consumer Search and Marketing: Queen Mary University of London
UX Research at Scale: Surveys, Analytics, Online Testing: University of Michigan
Digital Marketing Analytics in Practice: University of Illinois at Urbana-Champaign
Sensing Consumer Insights: Queen Mary University of London
Install and use Matomo on Windows IIS server: Coursera Project Network
Deploying a Python Data Analytics web app on Heroku: Coursera Project Network
Architecting Solutions on AWS: Amazon Web Services
Getting Started with Data Analytics on AWS: Amazon Web Services
Analysis and Interpretation of Data: Queen Mary University of London

Skills you can learn in Mobile And Web Development

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Mobile App (9)

Javascript (8)

Mobile Application Development (8)

Web Development (8)

Android Software Development (7)

CSS (6)

Programming Language (6)

Frequently Asked Questions about Web Analytics

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.‎
You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.‎
Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.‎
Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Filter by

641 results for "web analytics"

Digital Marketing Analytics in Theory

Digital Consumer Search and Marketing

UX Research at Scale: Surveys, Analytics, Online Testing

Digital Marketing Analytics in Practice

Sensing Consumer Insights

Install and use Matomo on Windows IIS server

Deploying a Python Data Analytics web app on Heroku

Architecting Solutions on AWS

Getting Started with Data Analytics on AWS

Analysis and Interpretation of Data

Analysis of Algorithms

Set up Google Analytics for a single page website

Searches related to web analytics

In summary, here are 10 of our most popular web analytics courses

Skills you can learn in Mobile And Web Development

Frequently Asked Questions about Web Analytics

What is web analytics?‎

Why is it important to learn about web analytics?‎

How can learning web analytics affect my career?‎

How can online courses on Coursera help me learn web analytics?‎

Start or advance your career

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Filter by

641 results for "web analytics"

Searches related to web analytics

In summary, here are 10 of our most popular web analytics courses

Skills you can learn in Mobile And Web Development

Frequently Asked Questions about Web Analytics

What is web analytics?‎

Why is it important to learn about web analytics?‎

How can learning web analytics affect my career?‎

How can online courses on Coursera help me learn web analytics?‎

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Start or advance your career

Popular Courses and Certifications

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Earn a degree or certificate online

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