What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

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University of Michigan
UX Research at Scale: Surveys, Analytics, Online Testing
Skills you'll gain: Big Data, Probability & Statistics, Human Computer Interaction, Communication, Data Analysis, Survey Creation, Business Analysis, Accounting, Research and Design, User Research, Financial Analysis, General Statistics, User Experience, Design and Product, Data Management
4.3
(146 reviews)
Beginner · Course · 1-3 Months
Google
Google Data Analytics
Skills you'll gain: Algorithms, Application Development, Big Data, Budget Management, Business Analysis, Business Communication, Change Management, Cloud Computing, Communication, Computational Logic, Computer Architecture, Computer Networking, Computer Programming, Computer Programming Tools, Cryptography, Data Analysis, Data Analysis Software, Data Management, Data Mining, Data Model, Data Structures, Data Visualization, Data Visualization Software, Database Administration, Database Design, Databases, Decision Making, Design and Product, Distributed Computing Architecture, Entrepreneurship, Extract, Transform, Load, Feature Engineering, Finance, Financial Analysis, Full-Stack Web Development, General Statistics, Interactive Data Visualization, Leadership and Management, Machine Learning, Mathematical Theory & Analysis, Mathematics, Network Security, Other Programming Languages, Plot (Graphics), Privacy, Probability & Statistics, Problem Solving, Product Design, Programming Principles, Project Management, R Programming, Research and Design, SQL, Security Engineering, Security Strategy, Small Data, Software, Software Engineering, Software Security, Spreadsheet Software, Statistical Analysis, Statistical Programming, Storytelling, Strategy and Operations, Tableau Software, Theoretical Computer Science, Visual Design, Web Development
4.8
(71.3k reviews)
Beginner · Professional Certificate · 3-6 Months
IBM Skills Network
IBM Data Analytics with Excel and R
Skills you'll gain: Advertising, Analysis, Analytics, Apache, Big Data, Business Analysis, Communication, Computational Logic, Computer Programming, Data Analysis, Data Analysis Software, Data Management, Data Mining, Data Structures, Data Visualization, Data Visualization Software, Data Warehousing, Databases, Extract, Transform, Load, General Statistics, Interactive Data Visualization, Leadership and Management, Marketing, Microsoft Excel, NoSQL, Operating Systems, Plot (Graphics), Probability & Statistics, Professional Development, Programming Principles, R Programming, Regression, SQL, Software, Spreadsheet Software, Statistical Analysis, Statistical Programming, Statistical Visualization, System Programming, Theoretical Computer Science
4.7
(10.9k reviews)
Beginner · Professional Certificate · 3-6 Months

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In summary, here are 10 of our most popular web analytics courses

Digital Marketing Analytics in Theory: University of Illinois at Urbana-Champaign
Digital Marketing Analytics in Practice: University of Illinois at Urbana-Champaign
UX Research at Scale: Surveys, Analytics, Online Testing: University of Michigan
Install and use Matomo on Windows IIS server: Coursera Project Network
Sensing Consumer Insights: Queen Mary University of London
Digital Consumer Search and Marketing: Queen Mary University of London
Deploying a Python Data Analytics web app on Heroku: Coursera Project Network
Getting Started with Data Analytics on AWS: Amazon Web Services
Set up Google Analytics for a single page website: Coursera Project Network
Cognitive Solutions and RPA Analytics: Automation Anywhere

Skills you can learn in Mobile And Web Development

Web (13)

Mobile App (9)

Javascript (8)

Mobile Application Development (8)

Web Development (8)

Android Software Development (7)

CSS (6)

Programming Language (6)

Frequently Asked Questions about Web Analytics

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.‎
You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.‎
Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.‎
Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Filter by

387 results for "web analytics"

Digital Marketing Analytics in Theory

Digital Marketing Analytics in Practice

UX Research at Scale: Surveys, Analytics, Online Testing

Install and use Matomo on Windows IIS server

Sensing Consumer Insights

Digital Consumer Search and Marketing

Deploying a Python Data Analytics web app on Heroku

Getting Started with Data Analytics on AWS

Set up Google Analytics for a single page website

Cognitive Solutions and RPA Analytics

Google Data Analytics

IBM Data Analytics with Excel and R

Searches related to web analytics

In summary, here are 10 of our most popular web analytics courses

Skills you can learn in Mobile And Web Development

Frequently Asked Questions about Web Analytics

What is web analytics?‎

Why is it important to learn about web analytics?‎

How can learning web analytics affect my career?‎

How can online courses on Coursera help me learn web analytics?‎

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Filter by

387 results for "web analytics"

Searches related to web analytics

In summary, here are 10 of our most popular web analytics courses

Skills you can learn in Mobile And Web Development

Frequently Asked Questions about Web Analytics

What is web analytics?‎

Why is it important to learn about web analytics?‎

How can learning web analytics affect my career?‎

How can online courses on Coursera help me learn web analytics?‎

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Start or advance your career

Browse popular topics

Popular courses and articles

Earn a degree or certificate online

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