YouTube marketing courses can help you learn video content creation, audience engagement strategies, SEO for video, and analytics interpretation. You can build skills in crafting compelling thumbnails, optimizing titles and descriptions, and leveraging social media for promotion. Many courses introduce tools like Google Analytics, TubeBuddy, and Canva, which assist in measuring performance, enhancing video quality, and designing eye-catching visuals.

Coursera
Skills you'll gain: Email Marketing, Newsletters, Campaign Management, Lead Generation, Marketing Materials, Dashboard, Content Management
★ 4.5 (13) · Beginner · Guided Project · Less Than 2 Hours

Indian School of Business
Skills you'll gain: Peer Review, Data Collection, Financial Trading, Portfolio Management, Securities Trading, Proposal Development, Business Planning, Financial Market, Market Data, Market Analysis, Market Trend, Model Evaluation, Strategic Thinking, Investment Management, Portfolio Risk, Performance Measurement, Performance Analysis, Statistical Hypothesis Testing
★ 4.5 (108) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Team Building, Collaborative Software, Canva (Software), Team Management, Design, User Accounts, Design Software, Content Creation, Marketing
★ 4.8 (229) · Intermediate · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Design Thinking, Innovation, Journey Mapping, Process Design, Business Modeling, Business Architecture, Business Process, Business Strategy, Strategic Partnership, Growth Strategies, Customer Analysis, Value Propositions, Product Management, Resource Allocation, Customer Relationship Building, Customer Relationship Management
★ 4.6 (323) · Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Case Studies, Financial Analysis, Strategic Marketing, People Management, Strategic Decision-Making, Marketing Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Staff Management, Partnership Accounting, Strategic Thinking, Consumer Behaviour, Complex Problem Solving, Brand Management, Branding, Working Capital
★ 4.7 (161) · Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphics Software, Graphical Tools, Graphic Design, Digital Publishing, Design, User Accounts, Design Software, Data Sharing, Layout Design, Content Creation, File Management, Editing, Marketing
★ 4.6 (131) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Analytics, Social Media Management, Social Media Content, Content Scheduling, Content Development and Management, Online Advertising, Campaign Planning, Drive Engagement, Digital Publishing, Marketing Analytics, Driving engagement, Conversion Funnel Analysis
★ 4.6 (11) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Data-Driven Marketing, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Customer Data Management, Social Media Marketing
★ 4.4 (13) · Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Sustainable Development, Corporate Sustainability, Business Planning, Product Development, Consumer Behaviour, Environmental Issue, Sustainability Reporting, Business Strategies, Enterprise Modeling, Product Design, Design Thinking, Market Research, Business Development, Communication Strategies
★ 4.3 (146) · Beginner · Course · 1 - 4 Weeks

Peking University
Skills you'll gain: Interviewing Skills, Business Communication, Product Support, Marketing, Customer Complaint Resolution, Customer Service, Product Marketing, Product Knowledge, Product Demonstration, New Hire Orientations, Vocabulary, Greeting Customers, Oral Expression, Recruitment, Product Promotion, Language Learning, Consumer Behaviour, Employee Onboarding, Verbal Communication Skills, Language Competency
★ 4.9 (152) · Intermediate · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Vibe coding, Strategic Partnership, Brand Strategy, Email Automation, Branding, Generative AI Agents, Contract Negotiation, Product Knowledge, Closing (Sales), Entrepreneurship, AI Workflows, Negotiation, Order Management, Selling Techniques, E-Commerce, Blogs, Content Creation, Order Fulfillment, Agentic systems, Logistics Management
★ 4.3 (30) · Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Journey Mapping, Customer experience improvement, Product Development, Customer Analysis, Consumer Behaviour, User Research, Customer Engagement, Market Research, Case Studies, Product Strategy, Innovation
★ 4.4 (113) · Beginner · Course · 1 - 3 Months