YouTube marketing courses can help you learn video content creation, audience engagement strategies, SEO for video, and analytics interpretation. You can build skills in crafting compelling thumbnails, optimizing titles and descriptions, and leveraging social media for promotion. Many courses introduce tools like Google Analytics, TubeBuddy, and Canva, which assist in measuring performance, enhancing video quality, and designing eye-catching visuals.

Coursera
Skills you'll gain: Search Engine Marketing, Content Optimization, Marketing, Google Ads, Digital Marketing Tools, Web Analytics, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Automation, Automation, Application Programming Interface (API), Scripting, Gmail, Python Programming, Data Import/Export
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Microsoft Excel, Data Validation, Customer Data Management, Excel Formulas, Microsoft 365, Customer Relationship Management, Customer Support, Spreadsheet Software, Customer Service, Data Security, Data Management, Data Integrity, Invoicing, User Accounts, Editing
★ 5 (11) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Marketing Materials, Design Software, Marketing Strategy and Techniques, Creative Design, Graphic Design, Design, Promotional Strategies, Branding, Color Theory, Product Design
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer Analysis, Customer experience improvement, Personalized Campaigns, Customer Engagement, Predictive Analytics, Customer Service, Google Gemini, Customer Insights, Agentic Workflows, Driving engagement, LLM Application, Brand Loyalty, Generative AI Agents, Data-Driven Decision-Making, Artificial Intelligence, Generative AI
★ 4.4 (7) · Intermediate · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: LinkedIn, Coaching, Customer Acquisition Management, Productivity, Program Management, Web Presence, Revenue Management, Mentorship, Target Market, Business Development, Growth Strategies, Professional Development, Marketing Strategies
Mixed · Course · 1 - 3 Months

Skills you'll gain: LinkedIn, Professional Networking, Blogs, Content Creation, Social Media Content, Professional Development, Driving engagement, Social Media, Content Marketing, Web Presence, Business Marketing, Social Media Marketing, Brand Awareness, Content Management, Digital Marketing Tools, Relationship Building, Thought Leadership, Brand Marketing, Recruitment, Sales Prospecting
Mixed · Course · 1 - 4 Weeks
Madecraft
Skills you'll gain: Email Marketing, Non-Verbal Communication, Copywriting, Emotional Intelligence, Newsletters, Empathy & Emotional Intelligence, Virtual Teams, Business Writing, Persuasive Communication, Communication, Interpersonal Communications, Stakeholder Communications, Business Communication, Influencing, Public Speaking, Executive Presence, Professional Development, Active Listening, Presentations, Team Collaboration
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Auditing, Information Architecture, Web Analytics, Extensible Markup Language (XML), Frontend Performance, Digital Marketing Tools, Analysis, Prioritization, Performance Metric
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Marketing Strategies, Public Health and Disease Prevention, Public Health, Strategic Marketing, Substance Abuse, Business Ethics, Social Impact, Law, Regulation, and Compliance, Preventative Care, Socioeconomics, Higher Education, Online Advertising, Ethical Standards And Conduct, Regulatory Compliance, Mitigation, FinTech, Mental and Behavioral Health, Behavioral Health, Analytics, Governance
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Design, Graphic Design, Data Visualization, Advertising, Marketing, Project Design, User Accounts, Data Sharing, Account Management
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Data-Driven Marketing, Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access
Beginner · Course · 1 - 4 Weeks