YouTube marketing courses can help you learn video content creation, audience engagement strategies, SEO for video, and analytics interpretation. You can build skills in crafting compelling thumbnails, optimizing titles and descriptions, and leveraging social media for promotion. Many courses introduce tools like Google Analytics, TubeBuddy, and Canva, which assist in measuring performance, enhancing video quality, and designing eye-catching visuals.

Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Budget Management, Google Analytics, Marketing Analytics, Marketing Strategies, Marketing Channel, Data Validation, Web Analytics, Real Time Data, Performance Analysis, Strategic Decision-Making, Event Monitoring, Data Capture, System Configuration
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Marketing, Instagram, Video Editing, Professional Development, Customer Engagement, Branding, Marketing Collateral, Portfolio Management, Creativity
Mixed · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building
★ 4.6 (1.2K) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, Advertising Campaigns, Performance Analysis, Digital Advertising, Performance Measurement, Media Buying, Marketing Analytics, Analysis, Budget Management, Cost Benefit Analysis
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Content Marketing, Persona Development, Target Audience, Content Strategy, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Digital Media Strategy, Strategic Marketing, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing, Customer Engagement
Intermediate · Course · 1 - 4 Weeks
University of Maryland, College Park
Skills you'll gain: Marketing Automation, Online Advertising, AI Enablement, Marketing Analytics, Natural Language Processing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Content Creation, Social Media, Social Media Marketing, Social Media Content, Social Media Strategy, Instagram, Social Media Campaigns, Branding, Digital Content, Digital Advertising, Advertising Campaigns, Facebook, Google Gemini, Content Marketing, AI Product Strategy, Marketing Automation, ChatGPT, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour
★ 4 (70) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Live Streaming, Driving engagement, Customer Engagement, Content Performance Analysis, Content Development and Management, Content Strategy, Community Development, Technical Support
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing, Keyword Research, Advertising Campaigns
★ 4.5 (59) · Advanced · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Sales Strategy, Advertising Sales, Video Production, Marketing Materials, Facebook, Promotional Strategies, Content Creation, Content Marketing, Drive Engagement, Target Audience
Mixed · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Customer Analysis, Campaign Management, Digital Advertising
Beginner · Course · 1 - 4 Weeks