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Course: An Introduction to Consumer Neuroscience & Neuromarketing . Click
here
to go back.
Introduction to this Course
An Overview of the Brain
Case: Knutson et al + Pessiglione et al, method = fMRI
PET and MR Scanners
Attention & Consciousness
Interview with Kyle Nel
Tools - Neurovision
Studies & Methods - Attention & Consciousness
Sensory Neuromarketing
Studies & Methods - Sensory Load Chart
iMotions - Interview with Peter Hartzbech
Interview with Per Møller part 1
Interview with Per Møller part 2
Emotions & Feelings, Wanting & Liking
Case: Kirk et al + Ramsøy EEG, metode = EEG
Interview with Steve Genco
EEG method
Learning & Memory
Case: McClure et al + , metode = eye-tracking + memory test
Interview with Richard Silberstein
Neuroethics and Consumer Aberrations
Interview with Jan Trzaskowksi
Interview with Carl Marci
Is Neuromarketing Unethical?