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    Course: An Introduction to Consumer Neuroscience & Neuromarketing . Click here to go back.
    • Introduction to this Course
    • An Overview of the Brain
    • Case: Knutson et al + Pessiglione et al, method = fMRI
    • PET and MR Scanners
    • Attention & Consciousness
    • Interview with Kyle Nel
    • Tools - Neurovision
    • Studies & Methods - Attention & Consciousness
    • Sensory Neuromarketing
    • Studies & Methods - Sensory Load Chart
    • iMotions - Interview with Peter Hartzbech
    • Interview with Per Møller part 1
    • Interview with Per Møller part 2
    • Emotions & Feelings, Wanting & Liking
    • Case: Kirk et al + Ramsøy EEG, metode = EEG
    • Interview with Steve Genco
    • EEG method
    • Learning & Memory
    • Case: McClure et al + , metode = eye-tracking + memory test
    • Interview with Richard Silberstein
    • Neuroethics and Consumer Aberrations
    • Interview with Jan Trzaskowksi
    • Interview with Carl Marci
    • Is Neuromarketing Unethical?