Les cours en copywriting peuvent vous aider à apprendre à rédiger des textes clairs et adaptés à différents supports. Vous pouvez développer des compétences en structure, ton, argumentation et communication ciblée. De nombreux cours présentent des méthodes et exemples pour créer des contenus efficaces.

University of Arizona
Compétences que vous acquerrez: Search Engine Marketing, Pay Per Click Advertising, Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Social Media Strategy, Digital Media Strategy, Web Analytics and SEO, Social Media Marketing, Marketing Strategy and Techniques, Content Marketing, E-Commerce, Mobile Banking, Performance Metric, Analytical Skills
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Email Automation, Brand Awareness, Campaign Management, Keyword Research, Canva (Software), Email Marketing, Concision, Target Audience, Search Engine Optimization, Brand Strategy, Content Marketing, Web Analytics and SEO, Marketing Effectiveness, Social Media Content, Branding, Content Strategy, Social Media, Communication, Paid media, Key Performance Indicators (KPIs)
Débutant · Spécialisation · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Prompt Engineering, Keyword Research, Blogs, Search Engine Optimization, Content Creation, Generative AI, Web Content, Editing, Writing and Editing
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Keyword Research, Content Performance Analysis, Search Engine Optimization, Prompt Engineering, Dashboard, Project Schedules, Marketing Strategies, AI Personalization, Interviewing Skills, Web Analytics, AI Product Strategy, Project Planning, Strategic Marketing, Digital Marketing, Content Strategy, Generative AI Agents, Market Intelligence, Performance Analysis, Marketing Design, Strategic Partnership
Débutant · Certificat Professionnel · 3 à 6 mois

Alex Genadinik
Compétences que vous acquerrez: Podcasting, Search Engine Optimization, Brand Awareness, Sales Prospecting, Web Analytics and SEO, Media Relations, Public Relations, Promotional Strategies, Lead Generation
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Data Storytelling, Search Engine Optimization, Blogs, Web Analytics and SEO, TikTok, Social Media Content, Campaign Management, Social Media Management, Cross-Channel Marketing, Content Creation, Content Performance Analysis, Digital Advertising, Social Media Marketing, Google Ads, Email Marketing, Email Automation, Constructive Feedback, Content Management, Project Management, Performance Reporting
Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Performance Measurement, Technical Consulting, Performance Analysis, Content Management Systems, Digital Marketing, Auditing, Performance Reporting, Data-Driven Decision-Making, Web Content Accessibility Guidelines
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Digital Marketing, Search Engine Optimization, Keyword Research, ChatGPT, Content Development and Management, Web Content, Content Performance Analysis, Technical Writing, JSON
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Auditing, Software Development Tools, Paid media, Test Tools, Performance Analysis, Process Optimization, Performance Improvement, Performance Appraisal, Prioritization
Intermédiaire · Cours · 1 à 4 semaines

Alex Genadinik
Compétences que vous acquerrez: LinkedIn, Search Engine Optimization, Web Analytics and SEO, Professional Networking, Brand Strategy, Social Media, Content Creation, Brand Management
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Performance Analysis, Brand Awareness, AI Enablement, Storytelling, Content Development and Management, Multimedia, Prompt Engineering, Data Storytelling, Creativity, Search Engine Optimization, Emerging Technologies, Visionary, Professional Networking
Débutant · Cours · 1 à 3 mois

Alex Genadinik
Compétences que vous acquerrez: Search Engine Optimization, Search Engine Marketing, Keyword Research, Google Analytics, Web Analytics
Mixte · Cours · 1 à 4 semaines