Les cours en copywriting peuvent vous aider à apprendre à rédiger des textes clairs et adaptés à différents supports. Vous pouvez développer des compétences en structure, ton, argumentation et communication ciblée. De nombreux cours présentent des méthodes et exemples pour créer des contenus efficaces.

Alex Genadinik
Compétences que vous acquerrez: Press Releases, Earned Media, Media Relations, Copywriting, Public Relations, Media Strategy, Marketing and Public Relations, Promotional Strategies, Product Promotion, Brand Awareness, Storytelling, Case Studies, Professional Networking
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Automation, Email Marketing, ChatGPT, Prompt Engineering, AI Workflows, Content Performance Analysis, Generative AI, Workflow Management, Copywriting, Editing, Performance Analysis, Writing and Editing, Writing, Branding, Program Standards, Version Control
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Search Engine Optimization, Case Studies, Process Improvement and Optimization, Strategic Planning, Web Analytics and SEO, Goal Setting, Business Strategy, Marketing Effectiveness, Web Analytics, Digital Marketing, Business, Data-Driven Marketing, Analysis, Planning, Analytics
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Content Optimization, Content Scheduling, Content Performance Analysis, Generative Engine Optimization (GEO), Keyword Research, Content Management Systems, Content Development and Management, AI literacy, Content Marketing, Content Creation, Search Engine Optimization, Content Management, Content Strategy, Driving engagement, Report Writing, Information Architecture, Performance Reporting
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Social Media Content, Copywriting, Social Media Strategy, Social Media, Content Scheduling, Social Media Marketing, Paid media, Content Strategy, Brand Strategy, Digital Advertising
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Serveurs web, Déploiement des applications, Programmation orientée objet (POO), Optimisation du contenu, Optimisation des moteurs de recherche, Recherche de mots-clés, Développement du programme, Validation des données, jQuery
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Analytics, Data-Driven Marketing, Content Performance Analysis, Google Analytics, Web Analytics and SEO, Keyword Research, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Digital Analysis, Search Engine Optimization, Content Optimization, Campaign Management, Marketing Automation, Data Validation, Cross-Channel Marketing, Trend Analysis, Predictive Analytics, Performance Analysis, Variance Analysis
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Marketing Strategies, Digital Marketing Tools, Digital Marketing, Web Analytics, Auditing, Software Development Tools, Paid media, Test Tools, Performance Analysis, Process Optimization, Performance Improvement, Performance Appraisal, Prioritization
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Stakeholder Communications, Customer Relationship Management (CRM) Software, Customer Analysis, Brand Awareness, HubSpot CRM, User Feedback, Customer Retention, Customer Engagement, Customer Service, Content Marketing, Marketing Analytics, Brand Marketing, Email Marketing, Social Media Marketing, Google Analytics, Digital Marketing, Performance Measurement, Search Engine Optimization, AI Enablement, Generative AI
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Content Marketing, Web Analytics and SEO, Content Management, Social Media Marketing, Content Management Systems, Social Media Management, Content Strategy, Social Media, Marketing Strategies, Content Development and Management, Persona Development, Storytelling, Digital Marketing Tools, Search Engine Optimization, Social Media Content, MarTech, Digital Marketing, Social Media Campaigns, Digital Content, Marketing Planning
Mixte · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Email Automation, Email Marketing, Target Audience, Copywriting, Marketing Automation, Journey Mapping, Campaign Management, Automation, HubSpot CRM, Campaign Planning, Proofreading, Workflow Management, Marketing Communications, Content Creation, Writing, Editing, Stakeholder Communications
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Content Optimization, Blogs, Content Development and Management, Content Creation, Content Performance Analysis, Content Strategy, Web Analytics, Digital Content, Content Marketing, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Google Analytics, Content Management, Marketing Analytics, Data-Driven Marketing, Brand Strategy, Data Analysis, Audit Planning, Safety Audits
Intermédiaire · Cours · 1 à 4 semaines