Les cours en copywriting peuvent vous aider à apprendre à rédiger des textes clairs et adaptés à différents supports. Vous pouvez développer des compétences en structure, ton, argumentation et communication ciblée. De nombreux cours présentent des méthodes et exemples pour créer des contenus efficaces.

Coursera
Compétences que vous acquerrez: Generative Engine Optimization (GEO), Content Optimization, Digital Marketing Campaigns, Digital Marketing, Search Engine Optimization, Content Development and Management, Web Content, Prioritization
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Responsive Web Design, Search Engine Optimization, Hypertext Markup Language (HTML), Web Development, Javascript
Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Content Scheduling, Adobe Express, AI powered creativity, AI Personalization, Content Optimization, Generative AI
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Web Analytics, Content Optimization, Performance Analysis, Content Development and Management, Digital Analysis, Web Content, Semantic Web, Performance Metric
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Web Analytics and SEO, Search Engine Optimization, Content Optimization, Web Analytics, Google Analytics, Content Performance Analysis, Generative Engine Optimization (GEO), Conversion Funnel Analysis, Dashboard Creation, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Ad Hoc Analysis, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)
Intermédiaire · Cours · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Campaign Management, Digital Marketing Campaigns, Prompt Engineering, Google Ads, Campaign Planning, Advertising Campaigns, A/B Testing, Digital Advertising, Keyword Research, Marketing, Go To Market Strategy, Performance marketing, Search Engine Optimization, Product Marketing, Content Development and Management, Marketing Analytics, Marketing Budgets, Content Optimization, Web Analytics and SEO, Competitive Analysis
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Search Engine Optimization, Search Engine Marketing, Web Analytics, Content Optimization, Keyword Research, Content Performance Analysis, Strategic Prioritization, Prioritization, Competitive Analysis, Gap Analysis
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Email Automation, Payment Processing, Search Engine Optimization, E-Commerce, Order Management, User Feedback, Transaction Processing
Avancées · Cours · 1 à 3 mois

Compétences que vous acquerrez: Marketing Automation, Generative AI Agents, Content Marketing, Marketing Effectiveness, Generative AI, MarTech, AI Personalization, Marketing Analytics, Agentic systems, Marketing, Data Ethics, AI Workflows, Customer experience improvement, Governance, Search Engine Optimization, Prompt Engineering, Customer Engagement, Content Optimization, Return On Investment, Predictive Analytics
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Email Marketing, Web Presence, Digital Marketing, Search Engine Optimization, Marketing Strategies, Marketing Strategy and Techniques, Digital Analysis, E-Commerce, Marketing, Digital Marketing Campaigns, Driving engagement, Content Management, B2B Sales
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Campaign Planning, Campaign Management, Email Marketing, Marketing Analytics, Copywriting, Target Audience, Data-Driven Marketing, Email Automation, Quality Assessment, Web Analytics and SEO, Automation, Brand Management, Digital Marketing, Marketing Communications, Market Analysis, Market Intelligence, Goal Setting
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Search Engine Optimization, Target Audience, Strategic Thinking, Growth Strategies, Digital Marketing, Marketing, Analysis, Business Analysis, Planning, Auditing, Business, Environment
Mixte · Cours · 1 à 4 semaines