Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Email Marketing, Data-Driven Marketing, Gap Analysis, Marketing Analytics, Performance Analysis, Microsoft Excel, Marketing Effectiveness, Data-Driven Decision-Making, Variance Analysis, Performance Improvement, Performance Reporting, Correlation Analysis
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Campaign Planning, Project Schedules
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Adobe After Effects, Animations, Motion Graphics, Video Editing, Content Creation, Scripting
Intermédiaire · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Collaborative Software, Document Management, Data Sharing, File Management, Google Workspace, Authorization (Computing), Project Documentation, Cross-Functional Collaboration, Verification And Validation, Role-Based Access Control (RBAC), Cloud Standards, Workflow Management, Identity and Access Management, Microsoft 365, User Accounts, Data Security, Security Awareness
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: A/B Testing, Key Performance Indicators (KPIs), Data-Driven Marketing, Dashboard Creation, Email Marketing, Business Metrics, Performance Metric, Performance Measurement, Dashboard, Performance Reporting, Marketing Analytics, Business Reporting, Report Writing, Content Performance Analysis, Web Analytics, Campaign Management, Google Sheets, Microsoft Excel, Data Visualization, Stakeholder Analysis
Intermédiaire · Cours · 3 à 6 mois

Compétences que vous acquerrez: Data Storytelling, Dashboard, Business Reporting, Dashboard Creation, Management Reporting, Performance Reporting, Marketing Analytics, Data Presentation, Key Performance Indicators (KPIs), Data Visualization, Star Schema, Snowflake Schema, Business Intelligence, Interactive Data Visualization, Business Intelligence Software, Data Modeling, Pivot Tables And Charts, Spreadsheet Software, Performance Measurement, Stakeholder Communications
Débutant · Cours · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Snowflake Schema, Key Performance Indicators (KPIs), Star Schema, Performance Reporting, Marketing Analytics, Data Modeling, Business Reporting, Conversion Funnel Analysis, Performance Measurement, Database Design, Business Metrics, Performance Metric, Business Intelligence, Relational Databases, Data Architecture, Customer Relationship Management (CRM) Software, SQL
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Customer Retention, Customer Analysis, Customer Insights, Google Analytics, Customer Success Management, Customer Engagement, Trend Analysis, Marketing Effectiveness, Customer experience improvement, Business Metrics, Analysis, Performance Metric, Target Audience
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, Performance Analysis, Target Audience, Customer Relationship Management (CRM) Software, Gmail, Customer Relationship Management, Customer Data Management, Performance Measurement, Regulation and Legal Compliance, Compliance Management, Compliance Auditing, Regulatory Compliance, Law, Regulation, and Compliance, Key Performance Indicators (KPIs), Data Cleansing, Data Integration, Management Accounting, Behavioral Economics
Débutant · Cours · 3 à 6 mois

Compétences que vous acquerrez: AI powered creativity, Graphic and Visual Design, Color Matching, Design Elements And Principles, Editing
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Generative AI, Data Ethics, AI Security, Intellectual Property, Artificial Intelligence, Risk Analysis, Legal Risk, Governance
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Advertising Campaigns, Campaign Management, Contextual Advertising, Data-Driven Marketing, Digital Advertising, Campaign Planning, Advertising, Target Audience, Brand Awareness
Mixte · Cours · 1 à 4 semaines