Goldman Sachs
Digital Marketing Strategy with Goldman Sachs 10,000 Women
Goldman Sachs

Digital Marketing Strategy with Goldman Sachs 10,000 Women

Dionysius Ang
Goldman Sachs 10,000 Women

Instructors: Dionysius Ang

36,719 already enrolled

Gain insight into a topic and learn the fundamentals.
4.7

(562 reviews)

3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
98%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(562 reviews)

3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
98%
Most learners liked this course

What you'll learn

  • How the Paid, Earned, Owned (PEO) model can be used to develop a digital marketing campaign.

  • Finding and reaching your audience.

  • Incentivizing your digital marketing campaign.

    - Influencer marketing

    - Viral marketing

  • Measuring the impact of your digital marketing campaign.

    - Key performance indicators

    - Social listening

Details to know

Assessments

1 assignment

Taught in English

See how employees at top companies are mastering in-demand skills

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There is 1 module in this course

In this course, you will consider what is needed in an effective digital marketing campaign. You will develop a practical understanding of planning a digital marketing campaign and how to use paid, earned and owned media approaches within a campaign. By the end of this course, you will be able to effectively plan and measure digital marketing approaches in your business opportunities.

What's included

3 videos10 readings1 assignment1 discussion prompt2 plugins

Instructors

Instructor ratings
4.8 (155 ratings)
Dionysius Ang
Goldman Sachs
1 Course36,719 learners

Offered by

Goldman Sachs

Recommended if you're interested in Marketing

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4.7

562 reviews

  • 5 stars

    76.81%

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    18.58%

  • 3 stars

    3.18%

  • 2 stars

    0.88%

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    0.53%

RA
5

Reviewed on Sep 4, 2023

EH
5

Reviewed on Jun 3, 2023

CV
4

Reviewed on Oct 23, 2023

New to Marketing? Start here.

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