This elective course is an introduction to digital marketing, with a particular focus on social media campaigns. The course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level.
Digital Marketing Strategy with Goldman Sachs 10,000 Women
Instructors: Dionysius Ang
36,719 already enrolled
(562 reviews)
What you'll learn
How the Paid, Earned, Owned (PEO) model can be used to develop a digital marketing campaign.
Finding and reaching your audience.
Incentivizing your digital marketing campaign.
- Influencer marketing
- Viral marketing
Measuring the impact of your digital marketing campaign.
- Key performance indicators
- Social listening
Skills you'll gain
Details to know
1 assignment
See how employees at top companies are mastering in-demand skills
There is 1 module in this course
In this course, you will consider what is needed in an effective digital marketing campaign. You will develop a practical understanding of planning a digital marketing campaign and how to use paid, earned and owned media approaches within a campaign. By the end of this course, you will be able to effectively plan and measure digital marketing approaches in your business opportunities.
What's included
3 videos10 readings1 assignment1 discussion prompt2 plugins
Offered by
Recommended if you're interested in Marketing
University of California, Irvine
Northwestern University
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Frequently asked questions
Goldman Sachs 10,000 Women is a collection of 10 core courses which provide a practical business education – strengthening your business knowledge, skills and plans for growth. This core collection is supplemented by a range of shorter elective courses. All the courses are suitable for any entrepreneur looking to take their business to the next level.
No. Goldman Sachs 10,000 Women offers a flexible online learning experience. You can take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Participants find that completing all core 10 courses enables them to explore all the key elements of their business and develop a thorough plan for their business’s growth.
You can take the courses in 10,000 Women in any order. The electives are designed to complement the core collection of 10 courses and can be completed before, after or between core courses, depending on you and your business's needs. On some occasions, you may find it beneficial to complete a specific core course before starting an elective course, if so, this will be suggested in the description above and at the start of the course.