Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
Digital Transformation
Digital Transformation
This course is part of Leading the Modern Day Business Specialization
Instructors: Michael Lenox
178,261 already enrolled
Gain insight into a topic and learn the fundamentals.
4.8
(6,234 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 14 hours
Learn at your own pace
96%
Most learners liked this course
What you'll learn
The underlying economics of innovation, technology, and market disruptions
The pros and cons of current digital technologies driving advancement
How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
13 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Leading the Modern Day Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.
What's included
10 videos3 readings2 assignments3 discussion prompts
Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.
What's included
10 videos3 assignments
Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.
What's included
20 videos5 assignments
During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the different enablers of digital transformation.
What's included
20 videos3 assignments
Instructors
Instructor ratings
4.7 (1,925 ratings)
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4.8
6,234 reviews
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Showing 3 of 6234
WQ
5
Reviewed on Nov 11, 2019
The course is great. The instructors have an amazing knowledge. The materials are very good. I would like to thank Amane, Ching Fong and Micheal for their effort and examples during the course.
LD
5
Reviewed on Feb 14, 2021
One of the most detailed courses I've studied here in Coursera. I never thought that Digital Transformation would be that broad encompassing multiple fields from Business Strategy to Design Thinking.
SS
5
Reviewed on Mar 9, 2024
Very comprehensive course very nicely structure and taught, The lecturers were very connecting and engaging. The content gave a clear perspective of the whole digital transformation process.
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