About this Course

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Learner Career Outcomes

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English

Learner Career Outcomes

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

Telling a Brand Story Through Images

3 hours to complete
11 videos (Total 82 min), 2 readings, 1 quiz
11 videos
Purpose of the Creative Pitch: Interview with Maria Haro9m
Process Overview2m
The History of Branding Through Images4m
The Art of Story Branding6m
Story Branding Through Images and Concepts6m
Understanding the Language of Image-Making I10m
Understanding the Language of Image-Making II11m
Understanding the Language of Image-Making III7m
Narrative: First Contact with the Client16m
Optional Portfolio Assignment3m
2 readings
***Important note before starting the course***10m
Recommended/Optional: ¨Photographically Speaking¨10m
1 practice exercise
Let's Talk About Some Images30m
Week
2

Week 2

1 hour to complete

The Brand Analysis

1 hour to complete
6 videos (Total 23 min)
6 videos
Which is More Important: Brand or Product?2m
Brand Analysis2m
The Positioning Statement: Interview with Maria Haro3m
How to Write a Brand Positioning Statement1m
Narrative: Talking About the Values of the Brand10m
1 practice exercise
Testing Your Skills30m
Week
3

Week 3

1 hour to complete

Creative Advertising Concepts

1 hour to complete
7 videos (Total 26 min)
7 videos
What is Creative Advertising?5m
Examining Ads: Creating Conceptual Advertising (images)6m
How to Convey the Unique Selling Propositions of the Brand4m
From Brand to Concept1m
Presenting the Creative Concepts to the Client3m
Narrative: Presenting the Creative Pitch to the Client4m
1 practice exercise
Test Your Skills30m
Week
4

Week 4

2 hours to complete

The Production Plan and the Creative Pitch

2 hours to complete
11 videos (Total 39 min)
11 videos
Defining the Brand Through the Production Team2m
Production Team Interviews: Creative Director/Graphic Designer Maria Haro5m
Production Team Interviews: Stylist Isabel Ottino8m
Production Team Interviews: Art Designer Adrian Tai8m
Narrative: Presenting the Production Plan to the Client6m
The Creative Pitch Deck1m
Explaining the Activity: The Campaign Challenge1m
The Photo Shoot1m
What Did We Learn?1m
Farewell!54s
1 practice exercise
Test Your Skills30m

Reviews

TOP REVIEWS FROM FROM BRAND TO IMAGE: CREATING HIGH IMPACT CAMPAIGNS THAT TELL BRAND STORIES

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About the Branding: The Creative Journey Specialization

Branding: The Creative Journey

Frequently Asked Questions

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