About this Course

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English

Offered by

Placeholder

Saint Petersburg State University

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Module

3 hours to complete
6 videos (Total 84 min), 1 reading, 2 quizzes
6 videos
Economic Definition of a Brand11m
Legal Definition of a Brand11m
Branding Evolution33m
Ratings of Brands13m
Creating of Brand Idea13m
1 reading
Presentation10m
2 practice exercises
Test30m
Control test30m
Week
2

Week 2

2 hours to complete

Module

2 hours to complete
5 videos (Total 64 min), 1 reading, 2 quizzes
5 videos
Brand Awareness11m
Loyality to the Brand12m
Perceived Quality of the Brand14m
Associations with the Brand12m
1 reading
Presentation10m
2 practice exercises
Test30m
Control test30m
Week
3

Week 3

2 hours to complete

Module

2 hours to complete
5 videos (Total 71 min), 1 reading, 2 quizzes
5 videos
Analysis of Approaches to Creating a Brand Platform13m
Visual and Verbal Brand Identifiers14m
Analysis of Russian Branding Agencies Approaches to Creation of Brand Platforms 14m
Features of Brand Platforms Creation in the Digital Economy13m
1 reading
Presentation10m
2 practice exercises
Test30m
Control test30m
Week
4

Week 4

2 hours to complete

Module

2 hours to complete
5 videos (Total 65 min), 1 reading, 2 quizzes
5 videos
Trands of the Development of the Digital Economy12m
Channels for Brand Promotion in the Digital Economy13m
Brand Promotion Strategy in the Digital Economy14m
Current Trends in Brand Promotion11m
1 reading
Presentation10m
2 practice exercises
Test30m
Control test30m

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