About this Course

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English
Subtitles: English

Offered by

Placeholder

Saint Petersburg State University

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Module

3 hours to complete
6 videos (Total 84 min), 1 reading, 2 quizzes
6 videos
Economic Definition of a Brand11m
Legal Definition of a Brand11m
Branding Evolution33m
Ratings of Brands13m
Creating of Brand Idea13m
1 reading
Presentation10m
2 practice exercises
Test30m
Control test30m
Week
2

Week 2

2 hours to complete

Module

2 hours to complete
5 videos (Total 64 min), 1 reading, 2 quizzes
5 videos
Brand Awareness11m
Loyality to the Brand12m
Perceived Quality of the Brand14m
Associations with the Brand12m
1 reading
Presentation10m
2 practice exercises
Test30m
Control test30m
Week
3

Week 3

2 hours to complete

Module

2 hours to complete
5 videos (Total 71 min), 1 reading, 2 quizzes
5 videos
Analysis of Approaches to Creating a Brand Platform13m
Visual and Verbal Brand Identifiers14m
Analysis of Russian Branding Agencies Approaches to Creation of Brand Platforms 14m
Features of Brand Platforms Creation in the Digital Economy13m
1 reading
Presentation10m
2 practice exercises
Test30m
Control test30m
Week
4

Week 4

2 hours to complete

Module

2 hours to complete
5 videos (Total 65 min), 1 reading, 2 quizzes
5 videos
Trands of the Development of the Digital Economy12m
Channels for Brand Promotion in the Digital Economy13m
Brand Promotion Strategy in the Digital Economy14m
Current Trends in Brand Promotion11m
1 reading
Presentation10m
2 practice exercises
Test30m
Control test30m

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