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Learner Reviews & Feedback for Brand and Product Management by IE Business School

2,150 ratings
463 reviews

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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226 - 250 of 462 Reviews for Brand and Product Management


May 8, 2020

excellent teaching by our spanish instructor.

By Budhaditya R

May 4, 2020

Loved the pedagogy and the style of teaching!


May 3, 2020

Best Course for brand and product management!

By Aliroz K

Mar 26, 2019

One of the best course for Business students.

By Anna N

Feb 21, 2019

Very nice course! and really nice instructor!

By MD. R H

Jul 27, 2020

It is an interesting course. I learned a lot

By Aya h

Apr 13, 2020

Helped me understand the basics of branding

By Рацеева С С

Mar 11, 2019

Great course, great professor. Good luck fo

By Krishnaprabhu

May 11, 2020

It was an unbelievable learning experience

By Naveed I

May 11, 2020

It will really really helpful in my career

By Abhinav

Aug 12, 2020

Thank you for the informative course BPM.

By Ishank K

Jun 29, 2020

Deep Understanding about brand management

By Samia A

May 12, 2020

Very Informative course. Great instructor

By Liya S

Aug 25, 2019

very good course with a very good teacher

By Vahid N

Aug 28, 2016

Great introduction to the subject matter.

By Alvin J S

Nov 15, 2020

Simplified yet very informative, cheers!

By Veronika U

Oct 26, 2020

This was really useful course for me. :)

By Anamika A

Jun 3, 2020

The concepts were excellently explained.

By Ryan M

Apr 3, 2020

Great course with real up-to-date ideas.

By Łukasz C

Aug 21, 2016

Really great course! I enjoyed it alot!

By Sumit R G

Jun 25, 2021

Very engaging and good precise content

By Matteo R

Jul 25, 2017

Great course and super cool instructor

By Jean W C

Sep 20, 2016

very interactive course.. very helpful

By Maisaa M S

May 6, 2019

Very well explained. Easy to follow.