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Learner Reviews & Feedback for Brand and Product Management by IE Business School

2,209 ratings
476 reviews

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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226 - 250 of 477 Reviews for Brand and Product Management


Sep 1, 2021

this course was really good and well explained

By Vedashree K

Nov 28, 2020

Excellent course with interesting assignments.


Apr 15, 2018

Good Explanation of each topic in the course..


Jan 1, 2018

.Excellent Course structure! Brilliant faculty

By Shradha S

Sep 6, 2020

Amazing Content and explained in the best way


Jul 20, 2020

Excelent and very educative. Recommended 100%


May 8, 2020

excellent teaching by our spanish instructor.

By Budhaditya R

May 4, 2020

Loved the pedagogy and the style of teaching!


May 3, 2020

Best Course for brand and product management!

By Aliroz K

Mar 26, 2019

One of the best course for Business students.

By Anna N

Feb 21, 2019

Very nice course! and really nice instructor!

By MD. R H

Jul 27, 2020

It is an interesting course. I learned a lot

By Aya h

Apr 13, 2020

Helped me understand the basics of branding

By Рацеева С С

Mar 11, 2019

Great course, great professor. Good luck fo

By 何慧洁

Jul 27, 2021

I have reapped great fruit in this course!

By Krishnaprabhu

May 11, 2020

It was an unbelievable learning experience

By Naveed I

May 11, 2020

It will really really helpful in my career

By Abhinav

Aug 12, 2020

Thank you for the informative course BPM.

By Ishank K

Jun 29, 2020

Deep Understanding about brand management

By Samia A

May 12, 2020

Very Informative course. Great instructor

By Liya S

Aug 25, 2019

very good course with a very good teacher

By Vahid N

Aug 28, 2016

Great introduction to the subject matter.

By Alvin J S

Nov 15, 2020

Simplified yet very informative, cheers!

By Veronika U

Oct 26, 2020

This was really useful course for me. :)