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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
2,554 ratings

About the Course

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://www.coursera.org/learn/gestion-marca-producto...

Top reviews

MT

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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51 - 75 of 548 Reviews for Brand and Product Management

By Shanshan T

Mar 12, 2016

The instructor is one of the best teachers I ever had. He made the point concise and clear. He has natural talents of conveying knowledge and information.

Please, please provide more classes taught by Professor Luis Rodriguez Baptista !

By Ajiboye O

Jan 1, 2021

This course has greatly helped prepare me on how better to manage products and categories, understand their life cycle and how to better increase their profitability. I would recommend it to anyone with an interest in brand management.

By Chinmay S

Aug 8, 2019

Such a different perspective to introduce myself to the world of marketing! The course content was super & even the examples laid out across were from varied industries thus providing a holistic view on how to manage brands & products.

By Rigel M

Mar 4, 2019

Me ha gustado mucho el curso, he recordado varias cosas que vi en la facultad y he aprendido conceptos nuevos y actuales. Considero que es un curso de muy alta calidad y los ejercicios permiten que lo aprendido se aplique al momento.

By Andrey K

Oct 18, 2016

I liked this course 'Brand & Product Management' by IE Business School. The material is clear and specific with business cases of the real life. I recommend it to those who are interested in up-to-date brand management and marketing.

By Prajwal S P

Jul 2, 2021

I enjoyed it very much , in first I thought it is going to boring but it turned out just great. I will share this to all my friends and acknowledge about it. Thanks for making me more knowledgeable than my classmates.

By Rajan K

Dec 7, 2019

I have Brand and Product management course in 5th sem of MBA. This course really helped me in understanding key aspects related to developing and managing a brand. Thank you Coursera for giving me finacial Aid.

By Moaaz M A

Dec 1, 2021

It is one of the excellent courses and a beautiful beginning for this wonderful and executive specialization in marketing. This wonderful content, easy and harmonious, and the lecturer is more than wonderful.

By MARIA T M T

Oct 15, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

By gabrielle l

Apr 23, 2019

LOVE IT. I just start my 1st module and can't wait to say gratitude to this course for giving me a chance to learn about these things. I'll update more after I finished this course.

Thank you so much

By Stephanie P

Nov 10, 2020

The assignments were engaging and helped to understand the concepts presented in the lecture. The enthusiasm from the professor was nice and he implemented real world examples when relevant.

By ANKITA S - R

May 13, 2020

Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

By Jaideep K

Jun 14, 2019

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

By Edidiong E

Jul 17, 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

By Daryna Z

Jun 15, 2020

This course was informative and interesting for me and, I think, for people who are interested in marketing. All information was explained affordable, thanks to a professional teacher.

By Pedro M

Jun 2, 2020

Excellent contents, testing and materials. Very logic progression of contents and relevant information, even if you are already working in the field.

A benchmark for Coursera offerings

By Khan M Z

Dec 8, 2021

It is good course of Branding management, and the way or technique of teaching great. Anybody can go for it to gain knowledge improve skills for career growth. Thank you so much.

By Alin C F

Jul 8, 2016

This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.

Thank you for this awesome course!

By Shubham G

Apr 16, 2020

The delivery of the content by the professor is really great. He engages his audience really very well and would want to make feel to continue watching more lessons back to back.

By SHAIJUMON P V

Jul 28, 2020

The topic was very narrative and informative. Through this I got a clear cut idea about the marketing aspect of a product and what are the strategies to be followed by a company

By Tripuresh P

Aug 29, 2022

Louis is an exceptional teacher. His concepts are very clear which shows in how easily he can make people understand complex subjects without physically interacting with them.

By Sweta J

Apr 10, 2020

Amazing course!!! The explanation was detailed yet crisp. Learned a lot of new concepts and the examples and models discussed are relevant and useful. Enjoyed the course!!!

By Siddharth S T

Feb 23, 2019

Great concepts that can easily get overlooked while working to create one's own brand.

Great content delivery and actual use cases help in easy understanding of all concepts

By Phanikar H

Jul 8, 2020

Very informative. The course sheds light on the delicate details w.r.t Brand and Product Management with use of graphical representation to make the understanding better.

By Alessandra S

Nov 11, 2017

I was new to product management and branding strategies and this course was enlighthing! The course is super interesting and explained very well. Definitely recommended!