Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
Offered By
Brand Management: Aligning Business, Brand and Behaviour
University of LondonAbout this Course
Learner Career Outcomes
26%
29%
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Corporate Branding
- Brand Marketing
- Brand Management
- Brand Identity
Learner Career Outcomes
26%
29%
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSyllabus - What you will learn from this course
Brand Purpose & Experience
Brand Design & Delivery
Brand Leadership and Alignment
Brand Practices & Engagement
Reviews
- 5 stars88.62%
- 4 stars9.58%
- 3 stars1.11%
- 2 stars0.19%
- 1 star0.47%
TOP REVIEWS FROM BRAND MANAGEMENT: ALIGNING BUSINESS, BRAND AND BEHAVIOUR
I have really enjoyed learning brand management which was a very new topic to me. I have worked hard on the assessments and I am thankful for the institution for giving me the opportunity to learn.
The course was well crafted and put together, and the professor was a delight to watch! Even the assignments were very engaging and I had fun doing them! I sure do feel like I have learnt a lot!
Loved the approach, found it really interesting as most concepts were explained using case studies. Would highly recommend this one to anyone who is interested in understanding the concept of Brand.
Thanks a ton to professor Nader Tavassoli for such a great MOOC. It is really going to make a profound impact on the way we design and deliver the brand experience as a whole for the people around.
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