The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance.
About this Course
Learner Career Outcomes
Learner Career Outcomes
Indian School of Business
The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges.
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TOP REVIEWS FROM BUSINESS ANALYTICS AND DIGITAL MEDIA
The course content is quite wonderful & very well navigated by the professor. Very useful insights learnt from the course; which will be very helpful in my career to visualize data & take decisions.
أنا بحاجة لمزيد من التعلم عن تحليل الاعمال، كانت الدورة صعبة جدا كما أنني عدت الاختبار ليس العيب في مقدم الورشة فهو شخص رائع لكن أنا من يجب عليه إعادة الكورس مرة أخرى كي أستوعب أكثر من ذي قبل
This is a very good course on Bsuiness analytics. The only thing where I faced difficulty was in learning the use of R Software\n\nIt could be explained in a more easy and detailed manner
The course has taught me a data-driven approach to the world of business, using statistics and data modeling which will help me to develop new business insights.
About the Business Technology Management Specialization
With digital transformation, products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places information technology (IT) at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens.
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