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Learner Reviews & Feedback for Business Analytics and Digital Media by Indian School of Business

644 ratings
135 reviews

About the Course

The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance....

Top reviews

Dec 19, 2020

The course content is quite wonderful & very well navigated by the professor. Very useful insights learnt from the course; which will be very helpful in my career to visualize data & take decisions.

Jul 8, 2020

أنا بحاجة لمزيد من التعلم عن تحليل الاعمال، كانت الدورة صعبة جدا كما أنني عدت الاختبار\n\nليس العيب في مقدم الورشة فهو شخص رائع لكن أنا من يجب عليه إعادة الكورس مرة أخرى كي أستوعب أكثر من ذي قبل

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101 - 125 of 133 Reviews for Business Analytics and Digital Media

By Pratyush P

May 3, 2020

Just do it.

By Venky

Feb 20, 2019

Good Course

By Puneet K

Jul 31, 2020



May 16, 2020


By antonioli l

Sep 23, 2020


By aravindakshan s

Apr 13, 2020

A bit disappointed to be honest. I had great interest in this subject initially but unfortunately the interest levels have dipped slightly. The lectures were too technical and the usage of english words could not be comprehended at a student level. Too many high handed business jargons were used and little to no explanation was given about the complex terms. The overall course was, however, of a high quality and certainly the team of ISB needs to be lauded on that front. My suggestions, going forward, will be to make this course more student friendly with the usage of simpler language and appropriate explanations wherever required.

By Asmita P

May 8, 2021

The course covers the basic, contents may be useful for absolute beginners but I can sense that lot of examples are pretty outdated, since the technology has evolved since the course was first designed, it is pretty disappointing in that front. I hope the institute takes this in consideration. Otherwise, it's a wonderful course

By Sajith K S

Apr 14, 2020

The content of video and the order in which reading material is presented do not add up. Some of the reading material were not accessible. The concepts related to statistical modeling would have been better explained with simple mathematical models. The same material could have been then expanded to show the complexity.

By Anurag S

Apr 20, 2020

There are a lot of typo's in the video slides and in the tests. Exam questions are not well written: select multiple answers, but radio buttons are provided. Sometimes, the answer is different from what was mentioned in the slide. Have raised these concerns using the feedback section.

By Dharmendra S Y

Dec 16, 2017

A timely take on the Digital Analytics field, especially the perspective on research modelling and problem formulation, was extremely useful.

By Aarya S

Aug 22, 2020

in quiz section , answer of some question were wrong . and slected the right answer still it was showing it wrong .

By Ankit G

Feb 25, 2020

Many of the examples / caselets were not provided. the course doesn't deep dive much into any of the topics.

By Enekwe I S

Oct 13, 2018

The presentation slides were not so student-friendly. Also, the lectures were disjointed at some point.

By Aarushi M

Sep 6, 2018

Lots of readings were missing, the videos would have been better if they were unedited.

By Shubhra V

Jun 21, 2020

The Course was not very concise and was very vague.

By Anant T

Apr 2, 2018

Need to include details as to how to work in R pr

By Cristiano R

Jul 5, 2017

Bad subtitles... poor exercises. No peer review

By Hesham M B E

Aug 5, 2020

Poor content, subtitles are wrong

By Shailesh T

Aug 24, 2019

Great content.

By Saurabh D

Nov 4, 2020

Lack of flow

By Shamanth

Sep 30, 2020


By Wendy M

Mar 20, 2021

The pace and structure of the course was very poor. Readings for videos were not listed until the end of the course, there were inputs at one point being discussed that we never got to see. Lots of typos in the materials. It was supposed to be a beginner course but one of the sessions got pretty deep into R without giving people any context or way to understand what was going on. Necessary links were in images so couldn't be clicked. Just a poorly structured class that made it difficult to learn.

By Olga T

Jun 12, 2017

There are no moderators who could answer the questions arising. Professor often refers to some reading but they are missing. Difficult to follow.

By Visakapriyan

Jul 31, 2017

Too much of style and less substance. Also has many bugs

By Leung Y H

Nov 3, 2017

Not well organized and the content just too board.