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Learner Reviews & Feedback for Business Analytics and Digital Media by Indian School of Business

644 ratings
135 reviews

About the Course

The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance....

Top reviews

Dec 19, 2020

The course content is quite wonderful & very well navigated by the professor. Very useful insights learnt from the course; which will be very helpful in my career to visualize data & take decisions.

Jul 8, 2020

أنا بحاجة لمزيد من التعلم عن تحليل الاعمال، كانت الدورة صعبة جدا كما أنني عدت الاختبار\n\nليس العيب في مقدم الورشة فهو شخص رائع لكن أنا من يجب عليه إعادة الكورس مرة أخرى كي أستوعب أكثر من ذي قبل

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126 - 133 of 133 Reviews for Business Analytics and Digital Media

By Ganesh B

Apr 11, 2020

Highly disappointed with the course. It only has story telling and case studies with zero learning. Many readings which were referred during the course were not available. Most of the lectures seem to be incomplete as they are extractions from the professor's classroom lectures, hence there is lack of connectivity between discussions. Even the resources provided are available on Youtube and are outdated. Also, the quiz section was disappointing as some answers to the questions were incorrect and made no sense whatsoever. You expect a better course from an institute like ISB. Totally not worth the money.

By Nikhil C

Mar 25, 2017

The structure of the course was not good. Moreover it was so much theoretical without concrete examples. What was being shown was not inline with the audio.Eg where the tutor referred to something on slides there were no slides on the screen. The quality of questions was also not good at all. The questions seemed to be ambiguous and even wrong for e.g. the one asking about Gartner cycle the graph clearly revealed the answer to be something else but when I marked that choice my answer was reflected to be wrong. Not happy seemed a wastage of time. Expected much better

By Tanja H

Feb 23, 2020

There are a lot of typo's in the sheets and in the exams.

Exam questions are not well written: select multiple questions, but this is not possible. Questions with a double question included, making it impossible to answer. Also a lot of questions that are not covered by the videos or literature.

A lot of the links were not readable since there is subscription necessary.

Sheets are broken and not to be watched by epeleptic people

I think reading a book for an hour or so would have given me the same amount of knowledge.

Concluding, I do not recommend this course.


Mar 17, 2017

The format and the way it was thought wasn't satisfactory. The instructor seemed to hold things and did not share in a pleasant manner. Overall not worth wasting time with a medicore show by ISB.

By Sandhya J

Dec 14, 2020

Many slides are missing from the wek 1 Module. Thus it is very difficult to understand what the instructor is saying. Because of this have been unable to understand it well and progress further.

By Iona M

Feb 28, 2021

The course content does not prepare students for the exams. The exam questions do not make sense either, e.g. why would someone count passport numbers? And what does that even mean?

By Dheeraj J

May 22, 2017

Not worth the tine and effort. ISB is an overrated intitution and their faculty and courses are not good

By Vijayagopalan R

Feb 26, 2018

Nice Overview to Digital Business Transformation