Very helpful course. It will help someone who doesn't have much insight into businesses and role of digital media in these to understand and correlate these well. I specially liked the way it has been presented by the course instructor. He kept up the curiosity and willingness to learn intact. Superb!!

The course quiz has a bit of bugs i suppose!!

Few questions(Multiple selective questions) are unable to crack and another question has a wrong answer!!

Please rectify and add more depth to the course..Otherwise a good course nevertheless and useful one!!!

A great course for people beginning a marketing career and wanting to know about the relevance of business analytics. The portion on R could have been elaborated a little more. Also, the material could have been better organized.

This course i so informative for especially this generation as competition exists everywhere we should be aware of everything. I thank my professor for giving so many readings which not only helped us but was encouraging.

The course is a very good course .Through this I have been able to broaden my knowledge on the media through business.I recommend this course to all.

The examples are great and well explained. But need to upload some of the content like Rstudio Coding, Reading 1.

It was a good course, but a waited more practical stuff with cases, examples and results

It was relevant to my subject matter. Helped how to analyze the data and use it.

good contents about use of digital marketing platform in business promotion

Relevant for basic understanding of the topics at hand

A few readings discussed in videos are not available.

The Rstudio examples needed to be explained better

Very informative,

Just do it.

Good Course

Good

Good

ok

A bit disappointed to be honest. I had great interest in this subject initially but unfortunately the interest levels have dipped slightly. The lectures were too technical and the usage of english words could not be comprehended at a student level. Too many high handed business jargons were used and little to no explanation was given about the complex terms. The overall course was, however, of a high quality and certainly the team of ISB needs to be lauded on that front. My suggestions, going forward, will be to make this course more student friendly with the usage of simpler language and appropriate explanations wherever required.

The content of video and the order in which reading material is presented do not add up. Some of the reading material were not accessible. The concepts related to statistical modeling would have been better explained with simple mathematical models. The same material could have been then expanded to show the complexity.

There are a lot of typo's in the video slides and in the tests. Exam questions are not well written: select multiple answers, but radio buttons are provided. Sometimes, the answer is different from what was mentioned in the slide. Have raised these concerns using the feedback section.

A timely take on the Digital Analytics field, especially the perspective on research modelling and problem formulation, was extremely useful.

in quiz section , answer of some question were wrong . and slected the right answer still it was showing it wrong .

Many of the examples / caselets were not provided. the course doesn't deep dive much into any of the topics.

The presentation slides were not so student-friendly. Also, the lectures were disjointed at some point.