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Learner Reviews & Feedback for Business Analytics and Digital Media by Indian School of Business

4.2
212 ratings
46 reviews

About the Course

The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance....

Top reviews

AC

Sep 29, 2017

Thank you for the wonderful session. It was very informative and helpful for me. And your YouTube videos are also really good to follow.

NM

Jul 14, 2019

Awesome course for beginners in business analytics and specially is provides good insight about social media marketing.

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26 - 46 of 46 Reviews for Business Analytics and Digital Media

By Sumit A

Mar 05, 2018

Awesome experience learning. Thanks Sudhir sir for his teaching and Coursera for such a beautiful platform.

By Mehul S

Dec 13, 2019

Beneficial!!

By Bhavya C

Dec 09, 2018

An interesting commentary about the Business Analytics and various toolscape and the diversity that Digital Media offers. Mr. Sudhir Voleti offers interesting examples to help us understand the concepts. The world is going 'mobile' and the essential know-how on analyzing and using 'data' is very well contained in this course.

By PRATEEK S

Jul 29, 2017

Nicely designed course for someone who wants to enhance his/her analysis skill & do analytics. Good examples makes easier to relate to concepts.

In between the course or after final submission, some case studies should be provided. The probable solution to be accessible only after submission of one's assignment.This will help build the confidence in applying what is learnt.

Links should be updated, some of them don't work.

By Jyoti K

Jun 27, 2019

A few readings discussed in videos are not available.

By Aaeush S

Oct 08, 2019

Relevant for basic understanding of the topics at hand

By PRAVEEN K K

Aug 25, 2019

It was relevant to my subject matter. Helped how to analyze the data and use it.

By Venky

Feb 20, 2019

Good Course

By Dharmendra S Y

Dec 16, 2017

A timely take on the Digital Analytics field, especially the perspective on research modelling and problem formulation, was extremely useful.

By Cristiano R

Jul 05, 2017

Bad subtitles... poor exercises. No peer review

By Aarushi M

Sep 06, 2018

Lots of readings were missing, the videos would have been better if they were unedited.

By Enekwe I S

Oct 13, 2018

The presentation slides were not so student-friendly. Also, the lectures were disjointed at some point.

By Shailesh T

Aug 24, 2019

Great content.

By Anant T

Apr 02, 2018

Need to include details as to how to work in R pr

By Leung Y H

Nov 03, 2017

Not well organized and the content just too board.

By Visakapriyan

Jul 31, 2017

Too much of style and less substance. Also has many bugs

By Olga T

Jun 12, 2017

There are no moderators who could answer the questions arising. Professor often refers to some reading but they are missing. Difficult to follow.

By VG

Mar 17, 2017

The format and the way it was thought wasn't satisfactory. The instructor seemed to hold things and did not share in a pleasant manner. Overall not worth wasting time with a medicore show by ISB.

By Vijayagopalan R

Feb 26, 2018

Nice Overview to Digital Business Transformation

By nikhil c

Mar 25, 2017

The structure of the course was not good. Moreover it was so much theoretical without concrete examples. What was being shown was not inline with the audio.Eg where the tutor referred to something on slides there were no slides on the screen. The quality of questions was also not good at all. The questions seemed to be ambiguous and even wrong for e.g. the one asking about Gartner cycle the graph clearly revealed the answer to be something else but when I marked that choice my answer was reflected to be wrong. Not happy seemed a wastage of time. Expected much better

By Dheeraj J

May 22, 2017

Not worth the tine and effort. ISB is an overrated intitution and their faculty and courses are not good