About this Course

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Learner Career Outcomes

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got a tangible career benefit from this course
Shareable Certificate
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Start instantly and learn at your own schedule.
Flexible deadlines
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Beginner Level
Approx. 8 hours to complete
English

Skills you will gain

Digital MediaData AnalysisAnalyticsBusiness Analytics

Learner Career Outcomes

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 8 hours to complete
English

Offered by

Placeholder

Indian School of Business

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Introduction to Business Analytics

2 hours to complete
7 videos (Total 54 min), 2 readings, 1 quiz
7 videos
Conceptual Preliminaries13m
Framework for Problem Formulation7m
Transformative Problem Formulation6m
Data Types and Psychometric Scaling7m
Exploratory Vs Confirmatory Dichotomy7m
Revisiting Problem Formulation4m
2 readings
Introduction to Business Analytics and Psychometrics10m
In Video Reading for Lecture "Revisiting Problem Formulation"10m
1 practice exercise
Summative Assessment30m
Week
2

Week 2

2 hours to complete

Toolscape

2 hours to complete
7 videos (Total 45 min), 2 readings, 1 quiz
7 videos
A primer on Business Experimentation10m
Conceptual Preliminaries3m
Software for this Course2m
Training Machines A People-Analytics Use Case11m
The Exponential Learning Curve of the Machines7m
Toolscape Summary and Warp-up1m
2 readings
Instructions for Running the Analytics Desktop Apps using RStudio and GitHub10m
Additional links and reading material10m
1 practice exercise
Summative Assessment30m
Week
3

Week 3

2 hours to complete

Customer Analytics

2 hours to complete
5 videos (Total 43 min), 3 readings, 1 quiz
5 videos
preliminaries for Customer Analytics5m
Factorizing Data11m
Clustering Data11m
Visualising Data6m
3 readings
Data sets and slides as reference material for Perceptual mapping10m
How to Run Analytics Apps in R10m
Analytics Apps - Examples & Intro10m
1 practice exercise
Summative Assessement30m
Week
4

Week 4

2 hours to complete

Digital Media

2 hours to complete
6 videos (Total 42 min), 2 readings, 1 quiz
6 videos
Setting the Context: Digital Advertising7m
The App Era in Digital Social Media4m
Social Graphs and Hyper-Segmentation8m
Non-Social Digital Media for the Enterprise3m
Formulating and Analytics Problem7m
2 readings
Additional Reading for Module "Digital Media"10m
GE caselet: In-video Reading10m
1 practice exercise
Summative Assessment30m

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About the Business Technology Management Specialization

Business Technology Management

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