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Learner Reviews & Feedback for Business Model Innovation by HEC Paris

359 ratings
114 reviews

About the Course

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....

Top reviews

Nov 11, 2020

I really loved! The method is amazing, I am looking forward to use it in my company. I am just missing a cmplete report, or material that I can print and have in hands with all the content .

Dec 25, 2020

It was one of the most interesting courses I have taken in my life! It made me think of changing my career and wanting to work on creating business models for companies. Thank you!

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51 - 75 of 110 Reviews for Business Model Innovation


Oct 30, 2020

Great course with a lot of explanations, examples, and provocative model. Thank you!

By Guillermo L

May 24, 2018

Excellent! Great!

If you are a enterpeneur seaching for new bussines, it is a must!

By Zola

Nov 16, 2020

Very helpful course, great insight about business model and how to create your own

By Prajjwal D

Aug 24, 2020

Excellent course for learning Business model basics and furthermore to that.


Aug 2, 2020

Thanks to the two teachers ! The course was illustrated with great examples

By Rosimar S

Jun 29, 2020

very well structured with a lot of gain for this field. strongly recommend.

By Jean-Marie G

May 31, 2020

Very inspiring yet pragmatic course. I strongly recommend this course !!!

By Ronald I W

Feb 15, 2017

Excellent and interesting course. Very well put together and presented.

By Samar J

Nov 24, 2020

Very well structured course giving more insights of business modeling.


Dec 24, 2017

MOOC est très intéressant et clair. Approche pragmatique et efficace.

By Roy K

Jun 8, 2016

Très intéressant. Mais les devoirs à rendre sont longs à effectuer.

By Pranav T

Nov 1, 2019

This is a must course for any one who wants to build a better co.

By Jesus A S P

Jun 5, 2018

Great set of basic tools to improve a business characteristics!

By Aaron D B

Feb 14, 2018

Great course, a unique approach to business model reinvention.

By Frank N

Oct 23, 2020

but next time you need to provide completion certificates

By Marjorie S

Nov 17, 2020

Very good class with very good teachers and case studies

By Sylvie L

Nov 9, 2020

Great course, I loved it. Clear with great exercises.

By Andy L G P

Feb 9, 2021

What an extraordinary experience it was! 5 stars! :)

By Olivier H

Jul 30, 2020

Super training, les formatrices sont excellentes !

By Deden A R

May 9, 2020

Excellent teaching by Oddysey and great lecturing

By Stefano C

Aug 27, 2018

Very interesting, insightful and well explained.

By Hilal A

May 17, 2020

the course from this HEC university is amazing

By Dintle M

Oct 1, 2020

This course is very helpful and interesting.


Apr 9, 2019

Great content, great teams!

Amazing job!!!

By Jaboy V

Sep 18, 2020

Excellent course makes you think and act