About this Course

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Learner Career Outcomes

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got a tangible career benefit from this course

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 18 hours to complete

Suggested: 5 weeks of study, 1-2 hours/week...

English

Subtitles: English, French

What you will learn

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    Define what a business model is and why it enables you to approach innovation and strategy from a completely different angle

  • Check

    Understand the 3 components of the business model and how they are linked

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    Stimulate your creativity by capitalizing on the 14 directions toolbox

  • Check

    Analyze existing business models, create new ones or adapt existing ones using the Odyssey 3.14 approach

Skills you will gain

Strategic ManagementBusiness ModelBusiness ModelingBusiness Strategy

Learner Career Outcomes

40%

got a tangible career benefit from this course

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 18 hours to complete

Suggested: 5 weeks of study, 1-2 hours/week...

English

Subtitles: English, French

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

MODULE 1: INTRODUCTION TO BUSINESS MODEL INNOVATION

3 hours to complete
5 videos (Total 25 min), 5 readings, 4 quizzes
5 videos
Learning methods and outcomes3m
The 3 components of a business model5m
Business model vs. strategy5m
Other business model frameworks5m
5 readings
About this lesson1m
About this lesson1m
What you need to know about assignments10m
About this lesson1m
About this case study10m
4 practice exercises
Module 1 Lesson 1- Practice Quiz30m
Module 1 Lesson 3 - Practice Quiz30m
Case study: Michelin - Graded Quiz30m
Module 1 - Graded Quiz30m
Week
2

Week 2

4 hours to complete

MODULE 2: THE 3 COMPONENTS OF A BUSINESS MODEL

4 hours to complete
10 videos (Total 54 min), 4 readings, 5 quizzes
10 videos
VP: price and perceived value6m
VP: detailed examples of game changing VP7m
Value Proposition: The value curve6m
Value Proposition: The value curve in practice3m
Value Architecture: The value chain5m
Value Architecture: The extended value chain6m
Value Architecture: Distinctive resources and competencies5m
Profit equation overview3m
Profit equation details4m
4 readings
About this lesson1m
About this lesson1m
About this lesson1m
Further reading: additional examples to inspire you10m
4 practice exercises
Module 2 Lesson 1 - Practice Quiz30m
Module 2 Lesson 2 - Practice Quiz30m
Module 2 Lesson 3 - Practice Quiz30m
Module 2 - Graded Quiz30m
Week
3

Week 3

2 hours to complete

MODULE 3: 7 DIRECTIONS FOR THE VALUE PROPOSITION

2 hours to complete
8 videos (Total 48 min), 1 reading, 3 quizzes
8 videos
Direction 1: Reduce client price4m
Direction 2: Reduce clients' hassle7m
Direction 3: Look for non-clients5m
Direction 4: Introduce more functionality or more emotion4m
Direction 5: Search other segments or industries4m
Direction 6: Introduce a third party4m
Direction 7: Modify the revenue stream7m
1 reading
About this lesson1m
3 practice exercises
Module 3 Lesson 1 - Practice Quiz30m
Module 3 Lesson 2 - Practice Quiz30m
Module 3 - Graded Quiz30m
Week
4

Week 4

2 hours to complete

MODULE 4: 7 DIRECTIONS FOR THE VALUE ARCHITECTURE

2 hours to complete
8 videos (Total 42 min), 3 readings, 3 quizzes
8 videos
Direction 9: Modify one or several steps in the value chain4m
Direction 10: Eliminate or add a step in the value chain6m
Direction 11: Leverage strategic resources5m
Direction 12: Associate with competitors4m
Direction 13: Identify supplementors3m
Direction 14: Find new resources3m
Summary of the 14 directions6m
3 readings
About this lesson1m
Summary of the 14 directions1m
Questions to consider to explore each direction10m
3 practice exercises
Module 4 Lesson 1 - Practice Quiz30m
Module 4 Lesson 2 - Practice Quiz30m
Module 4 - Graded Quiz30m
4.7

42 Reviews

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Top reviews from Business Model Innovation

By MNJan 17th 2017

Superb course with great structure and well designed modules and videos. You end up with a very practical toolbox to think about business models in a very disciplined way.

By BMMay 6th 2018

Very good course! the pedagogy is excellent, and the whole way to re-invent a business model is really operational! thanks a lot for the people who prepared this course!

Instructors

Image of instructor, Laurence Lehmann-Ortega

Laurence Lehmann-Ortega

Affiliate Professor
Strategy and Business Policy
Image of instructor, Hélène Musikas

Hélène Musikas

Affiliate Professor
Strategy and Business Policy

About HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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