About this Course
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Flexible deadlines

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Intermediate Level

Approx. 20 hours to complete

Suggested: 8; 6-8 hours per week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 20 hours to complete

Suggested: 8; 6-8 hours per week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
20 minutes to complete

Intro

1 reading
1 reading
Assessment system10m
3 hours to complete

Generating business core idea

6 videos (Total 80 min), 2 readings, 5 quizzes
6 videos
What is so special about emerging markets?14m
What we sell and what they buy13m
Who is the client?11m
Market as the game with (no) rules13m
Making your business idea great21m
2 readings
Additional literature20m
Additional literature40m
5 practice exercises
Emerging and advanced markets6m
Product value10m
A B2B client sandwich10m
Market structure and types12m
Sun Tsu’s fundamentals12m
Week
2
5 hours to complete

Designing your business model

6 videos (Total 48 min), 2 readings, 7 quizzes
6 videos
Understanding Potential Market9m
Packing Value into Products9m
Contacting Your Clients8m
Establishing Value Exchange6m
Planning Activities and Resources5m
2 readings
Additional literature20m
Additional literature40m
6 practice exercises
Emerging market’s specific traits4m
Choosing a target audience4m
Positioning for emerging markets8m
Research and promotion15m
The types of a middleman8m
Three types of activities12m
Week
3
5 hours to complete

Elaborating your value proposition

6 videos (Total 52 min), 2 readings, 4 quizzes
6 videos
Scanning competitive environment12m
Analyzing competencies7m
Understanding clients7m
Building product/market matrix6m
Composing commercial offers9m
2 readings
Additional literature40m
Additional literature40m
3 practice exercises
Developing the map of competitors40m
Resources, abilities and connections8m
A commercial offer structure2m
Week
4
2 hours to complete

Choosing and supporting strategies

5 videos (Total 36 min), 1 reading, 5 quizzes
5 videos
Marketing strategies9m
Internal processes strategies6m
Learning and growth strategies5m
Finance strategies5m
1 reading
Additional literature40m
5 practice exercises
Functional strategies9m
Market entry and competitive strategies21m
The characteristics of internal processes strategies12m
Human capital development12m
Financial system development8m
4.8
25 ReviewsChevron Right

50%

started a new career after completing these courses

33%

got a tangible career benefit from this course

Top reviews from Business Strategies for Emerging Markets

By VMFeb 28th 2017

Very good course, extensive information, examples to form a clear picture on business strategies in general and in particular in emergent market like Russia.

By EDApr 16th 2019

Excellent research in creating this course. The material is detailed and extensive. Not at all an easy task to complete

Instructor

Avatar

Mikhail Plotnikov

Professor
Department of General and Strategic Management

About National Research University Higher School of Economics

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communicamathematics, engineering, and more. Learn more on www.hse.ru...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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