About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

33%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 26 hours to complete

English

Subtitles: English

Learner Career Outcomes

50%

started a new career after completing these courses

33%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 26 hours to complete

English

Subtitles: English

Offered by

National Research University Higher School of Economics logo

National Research University Higher School of Economics

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

Intro

1 hour to complete
1 video (Total 1 min), 2 readings
1 video
2 readings
About the University10m
Assessment system10m
3 hours to complete

Generating business core idea

3 hours to complete
6 videos (Total 80 min), 2 readings, 5 quizzes
6 videos
What is so special about emerging markets?14m
What we sell and what they buy13m
Who is the client?11m
Market as the game with (no) rules13m
Making your business idea great21m
2 readings
Additional literature20m
Additional literature40m
5 practice exercises
Emerging and advanced markets6m
Product value10m
A B2B client sandwich10m
Market structure and types12m
Sun Tsu’s fundamentals12m
Week
2

Week 2

5 hours to complete

Designing your business model

5 hours to complete
6 videos (Total 48 min), 2 readings, 7 quizzes
6 videos
Understanding Potential Market9m
Packing Value into Products9m
Contacting Your Clients8m
Establishing Value Exchange6m
Planning Activities and Resources5m
2 readings
Additional literature20m
Additional literature40m
6 practice exercises
Emerging market’s specific traits4m
Choosing a target audience4m
Positioning for emerging markets8m
Research and promotion15m
The types of a middleman8m
Three types of activities12m
Week
3

Week 3

5 hours to complete

Elaborating your value proposition

5 hours to complete
6 videos (Total 52 min), 2 readings, 4 quizzes
6 videos
Scanning competitive environment12m
Analyzing competencies7m
Understanding clients7m
Building product/market matrix6m
Composing commercial offers9m
2 readings
Additional literature40m
Additional literature40m
3 practice exercises
Developing the map of competitors40m
Resources, abilities and connections8m
A commercial offer structure2m
Week
4

Week 4

2 hours to complete

Choosing and supporting strategies

2 hours to complete
5 videos (Total 36 min), 1 reading, 5 quizzes
5 videos
Marketing strategies9m
Internal processes strategies6m
Learning and growth strategies5m
Finance strategies5m
1 reading
Additional literature40m
5 practice exercises
Functional strategies9m
Market entry and competitive strategies21m
The characteristics of internal processes strategies12m
Human capital development12m
Financial system development8m

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

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