About this Course

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Learner Career Outcomes

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started a new career after completing these courses

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got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 24 hours to complete
English

Learner Career Outcomes

50%

started a new career after completing these courses

33%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 24 hours to complete
English

Offered by

Placeholder

National Research University Higher School of Economics

Syllabus - What you will learn from this course

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Week
1

Week 1

1 hour to complete

Intro

1 hour to complete
1 video (Total 1 min), 3 readings
1 video
3 readings
About the University10m
Assessment system10m
Rules on the academic integrity in the course10m
4 hours to complete

Generating business core idea

4 hours to complete
6 videos (Total 80 min), 2 readings, 5 quizzes
6 videos
What is so special about emerging markets?14m
What we sell and what they buy13m
Who is the client?11m
Market as the game with (no) rules13m
Making your business idea great21m
2 readings
Additional literature20m
Additional literature40m
5 practice exercises
Emerging and advanced markets6m
Product value30m
A B2B client sandwich30m
Structure and types of market12m
Sun Tsu’s fundamentals12m
Week
2

Week 2

4 hours to complete

Designing your business model

4 hours to complete
6 videos (Total 48 min), 2 readings, 7 quizzes
6 videos
Understanding Potential Market9m
Packing Value into Products9m
Contacting Your Clients8m
Establishing Value Exchange6m
Planning Activities and Resources5m
2 readings
Additional literature20m
Additional literature40m
6 practice exercises
Emerging market’s specific traits4m
Choosing a target audience4m
Positioning for emerging markets8m
Research and promotion15m
The types of a middleman8m
Three types of activities12m
Week
3

Week 3

4 hours to complete

Elaborating your value proposition

4 hours to complete
6 videos (Total 52 min), 2 readings, 4 quizzes
6 videos
Scanning competitive environment12m
Analyzing competencies7m
Understanding clients7m
Building product/market matrix6m
Composing commercial offers9m
2 readings
Additional literature40m
Additional literature40m
3 practice exercises
Developing the map of competitors40m
Resources, abilities and connections8m
A commercial offer structure30m
Week
4

Week 4

2 hours to complete

Choosing and supporting strategies

2 hours to complete
5 videos (Total 36 min), 1 reading, 5 quizzes
5 videos
Marketing strategies9m
Internal processes strategies6m
Learning and growth strategies5m
Finance strategies5m
1 reading
Additional literature40m
5 practice exercises
Functional strategies9m
Market entry and competitive strategies21m
The characteristics of internal processes strategies12m
Human capital development12m
Financial system development8m

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