About this Course
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Flexible deadlines

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Beginner Level

Approx. 25 hours to complete

Suggested: 5 weeks of study, 2-4 hours/week...

English

Subtitles: English, Mongolian

Skills you will gain

Business PlanMarket ResearchEnglish LanguageEntrepreneurship

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 25 hours to complete

Suggested: 5 weeks of study, 2-4 hours/week...

English

Subtitles: English, Mongolian

Syllabus - What you will learn from this course

Week
1
5 hours to complete

Unit 1: Becoming an Entrepreneur

In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.

...
23 videos (Total 83 min), 14 readings, 13 quizzes
23 videos
Unlockable Achievement9s
What is Entrepreneurship? (Video 4: Part 1)2m
What is Entrepreneurship? (Video 4: Part 2)5m
Language Focus - Reading Skills (Video 5 Part 1)2m
Language Focus - Reading Skills (Video 5 Part 2)5m
Unlockable Achievement9s
Why Entrepreneurship? (Video 6 Part 1)6m
Why Entrepreneurship? (Video 6 Part 2)2m
Ideas, Products, and Opportunities (Video 7)6m
Unlockable Achievement9s
Unlockable Achievement9s
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7m
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2m
Deciding on a Type of Startup (Video 9 Part 1)5m
Deciding on a Type of Startup,Guest Speaker (Video 9 Part 2)3m
Risk, Failure, and Important Steps (Video 10 Part 1)4m
Risk, Failure, and Important Steps (Video 10 Part 2)4m
Language Focus - Comparative Structures (Video 11 Part 1)4m
Language Focus - Comparative Structures (Video 11 Part 2)2m
Language Focus - Comparative Structures (Video 11 Part 3)2m
14 readings
Overview of the Unit5m
Video/Listening: Elon Musk's Journey to Mars2m
Game 1: Unit 1 Vocabulary Flashcards6m
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5m
ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis7m
BASIC: Women taxi startups gaining speed globally5m
ADVANCED: Women taxi startups gaining speed globally7m
“This recent grad brewed a startup by managing the details”5m
“'Impact Entrepreneurship' places importance on social consciousness"7m
“Many paths lead to successful business startups”5m
“Entrepreneurs find new ways to address housing shortages"10m
Video: “Ludwick Marishane: A bath without water”4m
“Broadway rallies to save a beloved diner"4m
Game: Unit 1 Vocabulary Flashcards5m
13 practice exercises
Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10m
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"8m
Check Your Understanding: "Women taxi startups gaining speed globally"8m
Check Your Understanding: "This recent grad brewed a startup by managing the details"4m
Game 2: Identifying Different Types of Products6m
Game 3: Creating Product Descriptions10m
Game 4: Correlative Connectors & Sentence Connectors12m
Check Your Understanding: "'Impact Entrepreneurship' places importance on social consciousness"10m
Game: Connector Practice Activity10m
Check Your Understanding: "Many paths lead to successful business startups"6m
Check Your Understanding: Entrepreneurs find new ways to address housing shortages10m
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"6m
Check Your Understanding: "Broadway rallies to save a beloved diner"6m
Week
2
5 hours to complete

Unit 2: Identifying an Opportunity

This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.

...
18 videos (Total 65 min), 10 readings, 9 quizzes
18 videos
Formal Research - Advantages and Disadvantages (Video 3 Part 1)2m
Formal Research - Advantages and Disadvantages (Video 3 Part 2)4m
Language Focus - Listening Strategies (Video 4 Part 1)4m
Language Focus - Listening Strategies (Video 4 Part 2)2m
Unlockable Achievement9s
Creating a Survey (Video 5 Part 1)6m
Creating a Survey (Video 5 Part 2)4m
Language Focus - Questions and Intonation (Video 6 Part 1)2m
Language Focus - Questions and Intonation (Video 6 Part 2)4m
Collecting Data (Video 7)5m
Evaluating Results (Video 8)6m
Unlockable Achievement9s
Completing Assessment 2 (Video 9 Part 1)6m
Completing Assessment 2 (Video 9 Part 2)1m
Unlockable Achievement9s
10 readings
Overview of the Unit1m
Game 1: Unit 2 Vocabulary Flashcards5m
BASIC: Washington state's new apple joining a changing industry5m
ADVANCED: Washington state's new apple joining a changing industry7m
BASIC: Bugs are the new food4m
ADVANCED: Bugs are the new food5m
Assessment 2 Model10m
“Taiwanese business seeks specialized markets”5m
“People who bring their own grocery bags are more likely to buy junk food”5m
Game: Unit 2 Vocabulary Flashcards6m
8 practice exercises
Check Your Comprehension: "Washington state's new apple joining a changing industry"8m
Game 2: More Practice with Comparative Language12m
Check Your Comprehension: "Bugs are the new food"10m
Game 3: Creating Survey Questions6m
Analyzing Sample Survey Data14m
Game: Question Matching Practice Activity10m
Check Your Understanding: "Taiwanese business seeks specialized markets"8m
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"4m
1 hour to complete

Unit 2: Identifying an Opportunity: Lesson Choices

Choice 1: Preferred option | Choice 2: Complete this option if you are unable to submit a recording.

...
1 video (Total min), 2 readings, 2 quizzes
2 readings
Samples of Question Forms and Intonation (for Assessment 1)2m
Samples of Question Forms (for Assessment 1, option 2)10m
1 practice exercise
Questions12m
Week
3
3 hours to complete

Unit 3: Creating a Business Plan (Part 1)

This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.

...
10 videos (Total 39 min), 8 readings, 6 quizzes
10 videos
Unlockable Achievement9s
Business description, including management and operations (Video 3)5m
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 1)3m
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 2)3m
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 3)3m
Marketing: Part Two (Business Plan) (Video 5 Part 1)5m
Marketing: Part Two (Business Plan) (Video 5 Part 2)3m
8 readings
Overview of Unit 31m
BASIC: Nigeria's Wecyclers works for reusable future in Lagos5m
ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7m
BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5m
ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7m
“50 business ideas you can start for under $100"7m
"Chilean government seeks to boost female-led start-ups"5m
Game: Unit 3 Vocabulary Flashcards7m
6 practice exercises
Game 1: Practice with degree complements and intensifiers34m
Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"10m
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"10m
Game 2: Sorting the 4 Ps24m
Check your Understanding: "50 business ideas you can start for under $100"10m
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"8m
Week
4
4 hours to complete

Unit 3: Creating a Business Plan (Part 2)

In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.

...
9 videos (Total 36 min), 3 readings, 5 quizzes
9 videos
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3m
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3m
Strategic Language Focus - Describing Financials (Video 9)5m
Creating a brief business plan (Video 10 Part 1)3m
Creating a brief business plan (Video 10 Part 2)3m
Unlockable Achievement9s
3 readings
Template and Model for Brief Business Plans (for Assessment 2)5m
"Ethiopians hope start-ups turn into business success"5m
Game: Unit 3 Vocabulary Flashcards7m
4 practice exercises
Game 3: Vocabulary: Word problems matching numbers with words18m
Game 4: Vocabulary: Word problems matching numbers with words22m
Game 5: Interpreting Results24m
Check Your Understanding: "Ethiopians hope start-ups turn into business success"8m
4.9
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started a new career after completing these courses

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Top reviews from English for Business and Entrepreneurship

By ASNov 6th 2016

What an entrepreneur need from describing your idea, market research, writing a business plan to making a persuasive pitch, the key element to attract potential investors. I do recommend this course

By AUFeb 25th 2019

English for Business and Entrepreneurship course is a good and interesting course, i had fun learning.i'll definitely recommend the course to my loved ones. Kudos to the brain behind the course.

Instructors

Avatar

Amy Nichols

Manager of International Research and Program Development
English Language Programs
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James Riedel

Executive Director
English Language Programs

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Frequently Asked Questions

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  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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