About this Course

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Shareable Certificate
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100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 14 hours to complete
Russian
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 14 hours to complete
Russian

Offered by

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HSE University

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Установочный модуль. Описание компании. Постановка цели.

3 hours to complete
3 videos (Total 7 min), 8 readings, 2 quizzes
Week
2

Week 2

3 hours to complete

Ситуационный анализ. Описание конкурентов. Определение позиционирования.

3 hours to complete
1 video (Total 2 min), 7 readings, 2 quizzes
Week
3

Week 3

3 hours to complete

Описание потребителя. Создание ценностного предложения.

3 hours to complete
1 video (Total 4 min), 5 readings, 2 quizzes
Week
4

Week 4

5 hours to complete

Формирование дерева целей. Создание воронок продаж и лояльности

5 hours to complete
2 videos (Total 5 min), 8 readings, 3 quizzes

About the Основы Digital Маркетинга Specialization

Основы Digital Маркетинга

Frequently Asked Questions

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