Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
About this Course
Skills you will gain
- 5 stars64.55%
- 4 stars23.46%
- 3 stars8.42%
- 2 stars2.20%
- 1 star1.34%
TOP REVIEWS FROM CHANNEL MANAGEMENT AND RETAILING
Amazingly comprehensive, combines both theoretical and practical knowledge to convey the lessons in a clear, concise and structured manner. Loved it
The course was easy to understand and added to my knowledge on retail sector. I hope that it would come handy in my retail career. Thanks so much!
A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.
Great content. Best teacher of this specialization
Relevant and timed questions with interactive key sessions
About the Marketing Mix Implementation Specialization
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