About this Course

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Learner Career Outcomes

60%

started a new career after completing these courses

43%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English

Skills you will gain

Retail ManagementSupply ChainRetailingChannel Management

Learner Career Outcomes

60%

started a new career after completing these courses

43%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English

Instructor

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up94%(1,589 ratings)Info
Week
1

Week 1

2 hours to complete

Distribution Channel Planning and Management: Why are They so Important?

2 hours to complete
8 videos (Total 46 min), 3 readings, 1 quiz
8 videos
Course Introduction5m
The Importance of Distribution Channels5m
How to Design a Distribution Channel5m
Key Factors in Channel Management3m
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH) 113m
The Role of Distribution Channels in the Value Chain5m
Who are the Main Participants in Distribution Channels?4m
3 readings
Role and Importance of Distribution Channels10m
Distribution Channels20m
Achieving Customer-Management Excellence in Emerging Markets6m
1 practice exercise
Module 1: Graded Assessment30m
Week
2

Week 2

2 hours to complete

Distribution Channels and Their Evolving Landscape

2 hours to complete
8 videos (Total 47 min), 5 readings, 1 quiz
8 videos
From Multi-Channel to Omni-Channel Distribution7m
Channel Conflict, Cooperation and Competition5m
The Nature of Trade Marketing6m
Organizational Structure: Supply and Demand Strategies3m
ECR & Category Management: Collaboration Initiatives6m
What is the Future of Trade Marketing?3m
Expert Interview: Maria Garcia, General Manager of Office Depot Iberia8m
5 readings
What’s the Difference between Omnichannel and Multichannel Customer Care, and Why Does It Matter?20m
An Executive's Guide to the Internet of Things11m
Three Rules for Buiding the Modern Retail Organization15m
How Retailers can Improve Promotion Effectiveness3m
Why ¨Crash Diets¨ Don't Work10m
1 practice exercise
Module 2 Graded Assesment30m
Week
3

Week 3

2 hours to complete

The Retail Strategy and Marketing Mix

2 hours to complete
9 videos (Total 66 min), 4 readings, 1 quiz
9 videos
What are the Different Types of Retailers?8m
Understanding and Growing with your Consumer5m
Retail Strategy and Sustainable Competitive Advantages6m
Omni-Channel Retailing8m
Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6m
Choosing the Right Product Assortment7m
Choosing an Appropriate Price Policy and Promotion Strategy6m
Choosing the Right Place for your Product to Shine7m
4 readings
Four current and future trends in retail10m
The Consumer Sector 2030: Trends and Questions to Consider13m
What Really Shapes the Customer Experience2m
Making Stores Matter in a Multichannel World11m
1 practice exercise
Module 3 Graded Assessment30m
Week
4

Week 4

3 hours to complete

Retailing Without Frontiers: New Trends in Retailing

3 hours to complete
10 videos (Total 50 min), 3 readings, 2 quizzes
10 videos
Choosing the Right Country to Grow Your Business3m
What are the Different Types of Entry Strategies?4m
How to Implement a Successful Franchising Strategy3m
Expert Interview: Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6m
The Emergence of Online Retail Channels6m
Busting M-Commerce Myths7m
What are the Future Trends in Online Retailing?4m
Expert Interview: Iñaki Arrola, General Manager of Coches.com6m
Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More40s
3 readings
The Top 10 Technology Trends In Retail: How Tech Will Transform Shopping In 202010m
Anatomy of a Digital Forerunner9m
Busting Mobile-Shopping Myths5m
1 practice exercise
Module 4 / Final Assessment30m

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Marketing Mix Implementation

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