About this Course

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 25 hours to complete
Russian
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 25 hours to complete
Russian

Offered by

Placeholder

Peter the Great St. Petersburg Polytechnic University

Syllabus - What you will learn from this course

Week
1

Week 1

25 minutes to complete

Знакомство с курсом Цифровой маркетинг и социальные сети

25 minutes to complete
3 readings
1 hour to complete

Тема 1. Введение: классический и цифровой маркетинг

1 hour to complete
2 videos (Total 20 min)
2 hours to complete

Тема 2. Выбор целевых сегментов и средств коммуникации

2 hours to complete
2 videos (Total 20 min), 1 reading, 3 quizzes
Week
2

Week 2

3 hours to complete

Тема 3. Сайты, мобильные приложения, посадочные страницы

3 hours to complete
2 videos (Total 18 min), 2 readings, 3 quizzes
Week
3

Week 3

2 hours to complete

Тема 4. SEO

2 hours to complete
2 videos (Total 20 min), 1 reading, 3 quizzes
Week
4

Week 4

2 hours to complete

Тема 5. Контекстная реклама

2 hours to complete
2 videos (Total 18 min), 1 reading, 3 quizzes

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