About this Course

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Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 25 hours to complete

Russian

Subtitles: Russian

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 25 hours to complete

Russian

Subtitles: Russian

Offered by

Peter the Great St. Petersburg Polytechnic University logo

Peter the Great St. Petersburg Polytechnic University

Syllabus - What you will learn from this course

Week
1

Week 1

25 minutes to complete

Знакомство с курсом Цифровой маркетинг и социальные сети

25 minutes to complete
3 readings
3 readings
Правила работы на курсе Цифровой маркетинг и социальные сети10m
Открытый Политех10m
Анкета слушателя5m
1 hour to complete

Тема 1. Введение: классический и цифровой маркетинг

1 hour to complete
2 videos (Total 20 min)
2 videos
Классический и цифровой маркетинг. Часть 211m
2 hours to complete

Тема 2. Выбор целевых сегментов и средств коммуникации

2 hours to complete
2 videos (Total 20 min), 1 reading, 3 quizzes
2 videos
Выбор целевых сегментов и средств коммуникации. Часть 211m
1 reading
Практическое занятие к теме 240m
3 practice exercises
Контрольное задание к практическому занятию к теме 210m
Тренировочный тест по теме №220m
Оцениваемый тест по теме №220m
Week
2

Week 2

3 hours to complete

Тема 3. Сайты, мобильные приложения, посадочные страницы

3 hours to complete
2 videos (Total 18 min), 2 readings, 3 quizzes
2 videos
Сайты, мобильные приложения, посадочные страницы. Часть 27m
2 readings
Практическое занятие к теме 340m
Дополнительный материал к практическому занятию по теме20m
3 practice exercises
Контрольное задание к практическому занятию к теме 310m
Тренировочный тест по теме №320m
Оцениваемый тест по теме №320m
Week
3

Week 3

2 hours to complete

Тема 4. SEO

2 hours to complete
2 videos (Total 20 min), 1 reading, 3 quizzes
2 videos
SEO. Часть 211m
1 reading
Практическое занятие к теме 440m
3 practice exercises
Контрольное задание к практическому занятию к теме 410m
Тренировочный тест к теме 420m
Оцениваемый тест к теме 420m
Week
4

Week 4

2 hours to complete

Тема 5. Контекстная реклама

2 hours to complete
2 videos (Total 18 min), 1 reading, 3 quizzes
2 videos
Контекстная реклама. Часть 29m
1 reading
Практическое занятие к теме 540m
3 practice exercises
Контрольное задание к практическому занятию к теме 510m
Тренировочный тест к теме 520m
Оцениваемый тест к теме 520m

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

More questions? Visit the Learner Help Center.