About this Course

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Intermediate Level
Approx. 19 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 19 hours to complete
English

Offered by

Placeholder

National Research University Higher School of Economics

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Introduction

3 hours to complete
8 videos (Total 64 min), 2 readings, 1 quiz
8 videos
Introduction to the course2m
Defining Communication10m
Defining Theory10m
Theory and Research9m
The Essence of Knowledge6m
Craig’s 7 Traditions in Communication Theory13m
What's next?10m
2 readings
About the University10m
Extra readings. About communication science40m
1 practice exercise
Week 1 Test (Introduction)30m
Week
2

Week 2

2 hours to complete

Interpersonal communication

2 hours to complete
6 videos (Total 39 min), 1 reading, 1 quiz
6 videos
Politeness Theory8m
Social Exchange Theories3m
Interdependence Theory7m
Equity Theory6m
Case: Applying Theory to Practice5m
1 reading
Extra readings. More about interpersonal communication theories40m
1 practice exercise
Week 2 Test (Interpersonal Communication)30m
Week
3

Week 3

2 hours to complete

Group Communication

2 hours to complete
7 videos (Total 57 min), 1 reading, 1 quiz
7 videos
Group Culture and Role of Leadership I7m
Group Culture and Role of Leadership II5m
Groupthink6m
Structuration and Communication5m
Symbolic Convergence in Group Communication6m
Functional Theory of Group Decision Making11m
1 reading
Believe me, I am one of you! The role of common group affiliation in crisis communication10m
1 practice exercise
Week 3 Test (Group Communication)30m
Week
4

Week 4

2 hours to complete

Public Rhetoric and Persuasion

2 hours to complete
6 videos (Total 83 min), 1 reading, 1 quiz
6 videos
Elaboration Likelihood Model15m
Theory of Planned Behaviour11m
Narrative Paradigm13m
Digital Rhetoric11m
Applying Theory to Practice: ‘Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance’16m
1 reading
Preparing for the case analysis10m
1 practice exercise
Week 4 Test (Rhetorics)30m

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