About this Course

38,194 recent views
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 19 hours to complete
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 19 hours to complete
English
Subtitles: English

Offered by

National Research University Higher School of Economics logo

National Research University Higher School of Economics

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Introduction

2 hours to complete
8 videos (Total 64 min), 2 readings, 1 quiz
8 videos
Introduction to the course2m
Defining Communication10m
Defining Theory10m
Theory and Research9m
The Essence of Knowledge6m
Craig’s 7 Traditions in Communication Theory13m
What's next?10m
2 readings
About the University10m
Extra readings. About communication science40m
1 practice exercise
Week 1 Test (Introduction)14m
Week
2

Week 2

2 hours to complete

Interpersonal communication

2 hours to complete
6 videos (Total 39 min), 1 reading, 1 quiz
6 videos
Politeness Theory8m
Social Exchange Theories3m
Interdependence Theory7m
Equity Theory6m
Case: Applying Theory to Practice5m
1 reading
Extra readings. More about interpersonal communication theories40m
1 practice exercise
Week 2 Test (Interpersonal Communication)16m
Week
3

Week 3

2 hours to complete

Group Communication

2 hours to complete
7 videos (Total 57 min), 1 reading, 1 quiz
7 videos
Group Culture and Role of Leadership I7m
Group Culture and Role of Leadership II5m
Groupthink6m
Structuration and Communication5m
Symbolic Convergence in Group Communication6m
Functional Theory of Group Decision Making11m
1 reading
Believe me, I am one of you! The role of common group affiliation in crisis communication10m
1 practice exercise
Week 3 Test (Group Communication)20m
Week
4

Week 4

2 hours to complete

Public Rhetoric and Persuasion

2 hours to complete
6 videos (Total 83 min), 1 reading, 1 quiz
6 videos
Elaboration Likelihood Model15m
Theory of Planned Behaviour11m
Narrative Paradigm13m
Digital Rhetoric11m
Applying Theory to Practice: ‘Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance’16m
1 reading
Preparing for the case analysis10m
1 practice exercise
Week 4 Test (Rhetorics)20m

Reviews

TOP REVIEWS FROM COMMUNICATION THEORY: BRIDGING ACADEMIA AND PRACTICE

View all reviews

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

More questions? Visit the Learner Help Center.