About this Course
4.5
20 ratings
3 reviews

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Flexible deadlines

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Intermediate Level

Approx. 8 hours to complete

Suggested: 9 weeks of study, 2,5 hours/week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 8 hours to complete

Suggested: 9 weeks of study, 2,5 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
2 hours to complete

Introduction

This lecture provides the context of the course, defines the key concepts to operate with and introduces students to the field of Communication Studies. Here we discuss what communication is and set up the place of the theory in communication research and practice. What is the typology of theories and how to distinguish good theory from the bad one. During this class students will also learn major approaches to communication theory through the Craig's typology. ...
7 videos (Total 63 min), 1 reading, 1 quiz
7 videos
Defining Communication10m
Defining Theory10m
Theory and Research9m
The Essence of Knowledge6m
Craig’s 7 Traditions in Communication Theory13m
What's next?10m
1 reading
Extra readings. About communication science40m
1 practice exercise
Week 1 Test (Introduction)14m
Week
2
2 hours to complete

Interpersonal communication

Interpersonal communication is an underlying field of communication studies. In this lecture students will learn the main concepts to explain and predict how relationships are built, maintained and followed upon the dissolution in human communication....
6 videos (Total 39 min), 1 reading, 1 quiz
6 videos
Politeness Theory8m
Social Exchange Theories3m
Interdependence Theory7m
Equity Theory6m
Case: Applying Theory to Practice5m
1 reading
Extra readings. More about interpersonal communication theories40m
1 practice exercise
Week 2 Test (Interpersonal Communication)16m
Week
3
1 hour to complete

Group Communication

How group dynamics can be maintained and what are the main approaches to navigate effective group work? This lecture provides you with answers for these questions as well as it highlight the importance of leadership in group communication....
7 videos (Total 57 min), 1 reading, 1 quiz
7 videos
Group Culture and Role of Leadership I7m
Group Culture and Role of Leadership II5m
Groupthink6m
Structuration and Communication5m
Symbolic Convergence in Group Communication6m
Functional Theory of Group Decision Making11m
1 reading
Believe me, I am one of you! The role of common group affiliation in crisis communication10m
1 practice exercise
Week 3 Test (Group Communication)20m
Week
4
2 hours to complete

Public Rhetoric and Persuasion

The main focus of this lecture is to introduce student to the field of rhetorics. This class focuses at theoretical approaches to persuasion and the ways how to craft messages that influence the audience. Here we discuss approaches to the public speaking and online communication. ...
6 videos (Total 83 min), 1 reading, 1 quiz
6 videos
Elaboration Likelihood Model15m
Theory of Planned Behaviour11m
Narrative Paradigm13m
Digital Rhetoric11m
Applying Theory to Practice: ‘Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance’16m
1 reading
Preparing for the case analysis10m
1 practice exercise
Week 4 Test (Rhetorics)20m
Week
5
2 hours to complete

Mass communication and media effects

In this lecture student will be provided with the brief history of media effects theories and further in-depth explanation of various traditions in media effects. Why some people are being more influenced, how do we select and process the information and what is the role of media in society? All these questions will be addressed in this class along with the case study in the end. ...
8 videos (Total 105 min), 1 reading, 1 quiz
8 videos
Agenda Setting and Framing16m
The Medium is the Message. Media Ecology by Marshal McLuhan I9m
The Medium is the Messagee. Media Ecology by Marshal McLuhan II13m
Cultivation Theory10m
Selective Exposure. As a Way to Reduce Cognitive Dissonance14m
The Audience is Active. Uses and Gratifications Theory11m
Applying Theory to Practice: 'Motivations for multi-screening: an exploratory study on motivations and gratifications'14m
1 reading
Motivations for multi-screening an exploratory study on motivations and gratifications20m
1 practice exercise
Week Test 5 (Media effects)20m
Week
6
2 hours to complete

Social Media

Social media in general can be considered as a quite new phenomenon. In this lecture we discuss the way how emergence of social media influences the society and the social order, go through the main characteristics of social media and distinguish what makes it popular among the larger audiences....
7 videos (Total 76 min), 1 reading, 1 quiz
7 videos
Understanding Social Media: Three Main Approaches10m
Networked: How Do We Approach Social Interactions12m
Online Communities: Common Bond VS Common Identity I10m
Online Communities: Common Bond VS Common Identity II9m
Affordances in Social Media Research8m
Applying Theory to Practice: ‘Social media affordances: Enabling customer engagement’8m
1 reading
Social media affordances Enabling customer engagement10m
1 practice exercise
Week 6 Test (Social Media)12m
Week
7
2 hours to complete

Theories of PR

This lecture introduces students to the field of Public Relations, we discuss the main theories explaining and describing approaches to maintain relationships between organisations and strategic publics....
8 videos (Total 96 min), 1 reading, 1 quiz
8 videos
Four Models of Public Relations9m
Excellence Theory7m
Situational Theory of Problem-Solving15m
Relationship Management Theory17m
Dialogic Theory14m
Fully Functioning Society Theory14m
Case: Applying Theory to Practice5m
1 reading
A user approach to dialogic theory in a Facebook campaign on love and marriage10m
1 practice exercise
Week 7 Test (Theories of PR)18m
Week
8
1 hour to complete

Critical Theory in Communication

This class is devoted to the complex issues of critical theory considering culture, media, and the way norms and beliefs are reproduced in the existing society throughout communication patterns. Critical theory is all about the critique of existing social order and this lecture provides students with an in-depth understanding of how our society is functioning....
6 videos (Total 39 min), 1 reading, 1 quiz
6 videos
The Frankfurt School: Max Horkheimer, Theodor Adorno and Walter Benjamin8m
Herbert Marcuse and One-Dimensional Society5m
Jürgen Habermas and Transformation of Public Sphere6m
Critical Theory Beyond Habermas6m
Applying Theory to Practice: ‘One-Dimensional Modern Society and Paralyzed Communication’5m
1 reading
Persuasion in crowdfunding An elaboration likelihood model of crowdfunding performance.pdf10m
1 practice exercise
Week 8 Test (Critical Theory in Communication )20m
Week
9
4 hours to complete

Theory guided communication

The final lecture revises all the chapters discussed so far and brings some insights on how theory can be applied to practice. Here we also introduce you to some aspects that haven't been covered....
8 videos (Total 86 min), 2 quizzes
8 videos
Revising Interpersonal: Conflict in Interpersonal Communication7m
Group Communication, Leadership and Networking8m
Rhetoric: Dr.Fox Effect7m
How to Avoid Media Effects?9m
Getting Online: Social Presence and Etiquette of Digital Era14m
PR and Self-PRomotion12m
What is Critical in Critical Theory?12m
1 practice exercise
Final Test52m
4.5
3 ReviewsChevron Right

Top Reviews

By MAApr 4th 2019

Very Solid course to understand the background of our behavior and decisions making as well as what information we get and why.

Instructors

Avatar

Olga Solovyeva

Lecturer
Integrated Communications Department, Faculty of Communication, Media and Design
Avatar

Maria Mordvinova

Head of BA Program in PR and Advertising
Integrated Communications Department, Faculty of Communication, Media and Design

About National Research University Higher School of Economics

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communicamathematics, engineering, and more. Learn more on www.hse.ru...

Frequently Asked Questions

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  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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