In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.
This course is part of the Content Strategy for Professionals Specialization
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Course 2 of 5 in the
Approx. 5 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessFlexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 2 of 5 in the
Approx. 5 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
2 hours to complete
Platforms and Design
2 hours to complete
7 videos (Total 29 min), 5 readings
2 hours to complete
Social and Mobile Media
2 hours to complete
4 videos (Total 23 min), 3 readings, 1 quiz
2 hours to complete
Managing Content and IP
2 hours to complete
10 videos (Total 73 min), 4 readings
Reviews
- 5 stars65.27%
- 4 stars26.68%
- 3 stars6.43%
- 2 stars0.64%
- 1 star0.96%
TOP REVIEWS FROM CONTENT STRATEGY FOR PROFESSIONALS: MANAGING CONTENT
by EBApr 19, 2016
Good course, but the assignment was underwhelming compared with the other courses.
by JHAug 4, 2019
Excellent continuation of the first course in this specialization.
by DLSep 1, 2020
Clear and concise information with clear practical applications and a great mix of theory + examples.
by OKMay 2, 2020
I hereby would like to say thank you for this valuable opportunity. Best regards,
About the Content Strategy for Professionals Specialization

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