About this Course

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Learner Career Outcomes

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started a new career after completing these courses

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got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English

Learner Career Outcomes

25%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(1,247 ratings)Info
Week
1

Week 1

1 hour to complete

Platforms and Design

1 hour to complete
7 videos (Total 29 min), 5 readings
7 videos
Media and Platform Variations3m
Storytelling Changes Across Multimedia8m
Storytelling Changes Across Platforms3m
What is Design?2m
Evaluating Content Design3m
Usability Testing3m
5 readings
What is Content Strategy?10m
Course Content and Schedule10m
How Do I Get The Most Out Of This Course?10m
Meet the Team10m
The Visual Experience10m
Week
2

Week 2

2 hours to complete

Social and Mobile Media

2 hours to complete
4 videos (Total 23 min), 3 readings, 1 quiz
4 videos
Virtual Communities9m
Differentiated Messaging4m
Tools to Use at Work5m
3 readings
The Case Study10m
The Utilitarian Experience10m
The Inspiration Experience10m
Week
3

Week 3

2 hours to complete

Managing Content and IP

2 hours to complete
10 videos (Total 73 min), 4 readings
10 videos
Legal Protection7m
Using Credible Content From Brands4m
Outsourcing vs. In-House Creation5m
Introduction to IBM4m
Communicate Effectively in a Digital World8m
Leveraging Talent2m
A Revolutionary View of Marketing14m
Watson: The Computer that Learns8m
Summary of Content Strategy's Future7m
4 readings
Appendix10m
Download the Toolkit10m
Join us for MOOC 3 - Expanding Your Content's Reach!10m
Other Resources10m

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About the Content Strategy for Professionals Specialization

Content Strategy for Professionals

Frequently Asked Questions

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