In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.
This course is part of the Content Strategy for Professionals Specialization
Offered By
Content Strategy for Professionals SpecializationNorthwestern UniversityAbout this Course
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Learner Career Outcomes
25%
started a new career after completing these courses
25%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 2 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English
Subtitles: English
Instructors
Learner Career Outcomes
25%
started a new career after completing these courses
25%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 2 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English
Subtitles: English
Offered by
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Syllabus - What you will learn from this course
1 hour to complete
Platforms and Design
Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.
1 hour to complete
7 videos (Total 29 min), 5 readings
7 videos
Media and Platform Variations3m
Storytelling Changes Across Multimedia8m
Storytelling Changes Across Platforms3m
What is Design?2m
Evaluating Content Design3m
Usability Testing3m
5 readings
What is Content Strategy?10m
Course Content and Schedule10m
How Do I Get The Most Out Of This Course?10m
Meet the Team10m
The Visual Experience10m
2 hours to complete
Social and Mobile Media
Module 2 is dedicated to utilizing social and mobile media.
2 hours to complete
4 videos (Total 23 min), 3 readings, 1 quiz
3 readings
The Case Study10m
The Utilitarian Experience10m
The Inspiration Experience10m
2 hours to complete
Managing Content and IP
Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.
2 hours to complete
10 videos (Total 73 min), 4 readings
10 videos
Legal Protection7m
Using Credible Content From Brands4m
Outsourcing vs. In-House Creation5m
Introduction to IBM4m
Communicate Effectively in a Digital World8m
Leveraging Talent2m
A Revolutionary View of Marketing14m
Watson: The Computer that Learns8m
Summary of Content Strategy's Future7m
4 readings
Appendix10m
Download the Toolkit10m
Join us for MOOC 3 - Expanding Your Content's Reach!10m
Other Resources10m
Reviews
TOP REVIEWS FROM CONTENT STRATEGY FOR PROFESSIONALS: MANAGING CONTENT
by JCApr 24, 2020
certain acronyms are tough to understand. Some professors speech is'nt that student friendly .otherwise a good course especially for people acquainted with English language . Others may find it tough.
by KSOct 15, 2019
I really am finding value in this course. The assignments challenge me and I walk away from every lesson feeling the need to implement something new!
by JGAug 13, 2019
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
by YLNov 7, 2016
very good lecture and assignment design. But I prefer more case study in the lecture to help the learners better understand the rules.
About the Content Strategy for Professionals Specialization
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
More questions? Visit the Learner Help Center.
