Learner Reviews & Feedback for Content Strategy for Professionals: Managing Content by Northwestern University

good course :)

can i get hard copy certificate after finish all modules sir?

This course is really dated. The readings and links are for information from 2014. Digital media courses need to be very timely. Additionally, this course emphasizes creating "engaging" content... but so far, this course, though informative, is certainly not engaging. There are very few graphics or photos, it's mostly just talking heads.

Great class!

Great..

There are many interesting segments in this course. For my specific situation the part on curated content was the most pertinent. Our company is launching a new product. Our web site for this product is under consideration now, and this is something we're discussing.

The role of human centered design in reaching out to target audience has been delved with beautifully in this module. What to use - Image, videos, graphics and which medium to use - mobile, computer, tablet for making the biggest impact is the backbone of this module.

Deep dive into the process. Productive assignment

Excelente, sobretodo el tema de audiencias virtuales y herramientas de medios y plataformas

Excellent course, overall great content and clarity on the subject matter.

Very practical approach with useful information and great guests

I loved the course. The content was very comprehensive and meaningful.

However, I just have one feedback:

I would have preferred to have the Case Study in the third week instead of the second. Trying to complete the Case Study without completing the last few topics did not make sense to me because there were actually questions on measuring content strategy impact in the Case Study, which were topics from week 3.

If you can check and rectify that for future students it will be great!

Thanking You

Saradwati Chatterjee

Professor Lavine is able to focus on the most relevant informations for his audience (we, the students :) demonstrating that he is not just talking about managing content but he is able to create relevant and high quality contents on his own. I'm really secure that I made a great choise enrolling :)

Excellent course. Strong theory, practical tools, usable methods for content strategy development.

I wish they'd have a higher level of interactivity because sometimes it gets quite boring. Great info, but they present it in a dull way sometimes.

C

An excellent course for every body.

I really like the concise and informative way in which this course is organized. Thank you for developing relevant, cutting-edge content and delivering it the wide world audience! I think you really contribute to the better world.

very good lecture and assignment design. But I prefer more case study in the lecture to help the learners better understand the rules.

Great content, to the point!

Excellent continuation of the first course in this specialization.

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

Good topics

I really am finding value in this course. The assignments challenge me and I walk away from every lesson feeling the need to implement something new!

Found this module useful.

Good course, but the assignment was underwhelming compared with the other courses.