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Learner Reviews & Feedback for Content Strategy for Professionals: Managing Content by Northwestern University

4.5
stars
323 ratings

About the Course

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...

Top reviews

JC

Apr 24, 2020

certain acronyms are tough to understand. Some professors speech is'nt that student friendly .otherwise a good course especially for people acquainted with English language . Others may find it tough.

MG

Mar 12, 2021

A lot of information was delivered, yet it was very well summarized and easy to digest. The examples provided to demonstrate concepts were really helpful. Great course!

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26 - 50 of 53 Reviews for Content Strategy for Professionals: Managing Content

By Vivianne R C

Apr 30, 2020

It is a direct course with many practical lessons!

By Frederico T

Oct 4, 2017

Deep dive into the process. Productive assignment

By Prasanna

Jul 20, 2022

I am so glad and lucky to attending this course.

By Muhammad I

Sep 3, 2017

An excellent course for every body.

By Nemeh H

Jun 28, 2023

amazing and informative.thank you

By Lucia H

Jun 20, 2017

Great content, to the point!

By Kolab H

Sep 25, 2021

It good learning

By Tayo S

Mar 21, 2021

Great course!

By Le N

Feb 20, 2019

Great class!

By Shyam R R

Jul 8, 2019

Good topics

By Tong V C

Dec 27, 2020

very good

By Paramjit S

Feb 23, 2019

Great..

By Aly

Oct 8, 2023

bon

By Jessica X

Sep 5, 2017

C

By Quinton R A

May 2, 2020

The Information In the course Is great but my biggest complaint Is the peer review. The course started off by saying there Is no grade, yet the peer review acts like a grade. It makes It difficult to progress and complete the certificate when no one Is reviewing your work.

By Shabnam D

Oct 18, 2022

Feeling great by understanding how to manage content efficiently with this amazing course. Thank you so much to amazing instructors like John Lavine.

By Denise L

Sep 1, 2020

Clear and concise information with clear practical applications and a great mix of theory + examples.

By Edward B

Apr 20, 2016

Good course, but the assignment was underwhelming compared with the other courses.

By Johanna C v R

Nov 29, 2016

Very useful, practical and with real-world scenarios.

By Vay R

Dec 9, 2016

Social media IMC and IBM interview was amazing

By Lauren R

Sep 15, 2021

it was very useful and easy to follow

By Vaidehi B M

Aug 5, 2017

Found this module useful.

By Déborah J P

Apr 14, 2016

Interesting material

By Oliver M

Sep 6, 2023

It was insightful

By Aris T

Aug 4, 2023

I think that from week 3 onwards it kind of lost its track...