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Learner Reviews & Feedback for Content Strategy for Professionals: Managing Content by Northwestern University

4.6
stars
227 ratings
30 reviews

About the Course

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...

Top reviews

KS

Oct 16, 2019

I really am finding value in this course. The assignments challenge me and I walk away from every lesson feeling the need to implement something new!

JG

Aug 14, 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

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26 - 29 of 29 Reviews for Content Strategy for Professionals: Managing Content

By Johanna C v R

Nov 29, 2016

Very useful, practical and with real-world scenarios.

By Vaylyn R

Dec 09, 2016

Social media IMC and IBM interview was amazing

By Vaidehi B M

Aug 05, 2017

Found this module useful.

By Déborah J P

Apr 14, 2016

Interesting material