This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The Strategy of Content MarketingUniversity of California, Davis
About this Course
Skills you will gain
University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
- 5 stars69.25%
- 4 stars20.71%
- 3 stars5.55%
- 2 stars1.83%
- 1 star2.64%
TOP REVIEWS FROM THE STRATEGY OF CONTENT MARKETING
As graphic designer who doesn't have any idea about content marketing, this course can be as basic knowledge. Thanks in advance for everything UC Davis, especially the instructor, Sonia Simone.
This was an excellent dive into writing content, headlines, creating effective online strategies and how to make your writing, blogs etc. profitable. Exceptionally clear delivery and very engaging.
I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.
I loved the course, it help me alot and covered all the information necessary information needed to make strategy while doing content marketing. Besides the rules and regulation part was intresting.
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