About this Course

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Learner Career Outcomes

24%

started a new career after completing these courses

31%

got a tangible career benefit from this course

16%

got a pay increase or promotion
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level
Approx. 19 hours to complete
English

Skills you will gain

ManagementContent MarketingCopywritingWriting

Learner Career Outcomes

24%

started a new career after completing these courses

31%

got a tangible career benefit from this course

16%

got a pay increase or promotion
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level
Approx. 19 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

The Content Marketing Ecosystem

3 hours to complete
9 videos (Total 32 min), 4 readings, 1 quiz
Week
2

Week 2

5 hours to complete

The Strategic Context (The 7A Framework)

5 hours to complete
10 videos (Total 69 min), 5 readings, 1 quiz
Week
3

Week 3

4 hours to complete

Mapping the Journey: Crafting a Content Marketing Strategy

4 hours to complete
5 videos (Total 14 min), 2 readings, 2 quizzes
Week
4

Week 4

5 hours to complete

The Strategic Types of Content

5 hours to complete
6 videos (Total 6 min), 6 readings, 2 quizzes

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